BMW rolled out a new commercial on social media platforms this week that’s a veritable tearjerker. It’s called “Father & Son. Freude Forever”, where “Freude” is German for “joy.” It illustrates the circle of life…
The BMW 6 Series is one of the most iconic and successful grand tourers in the history of the German automaker. It debuted in 1976 as a successor to the legendary E9 3.0 CSL coupe,…
For decades, BMW watched from the sidelines as the Mercedes-AMG C63 Estate and Audi RS4 Avant competed for wagon supremacy without worrying about a third opponent. Last year, player 3 finally entered the game when…
PUMA and BMW M Motorsport have recently unveiled their collaborative effort, aiming to blend elements of automotive design, art, and fashion. This collaboration serves as a tribute to the centennial celebration of renowned artist Roy…
Germany is the first country in the world where you can order a BMW 7 Series with Personal Pilot, a Level 3-certified autonomous driving system. We’ve recently learned from a company executive that the highly…
BMW has engineered the Z4 M40i with a stick shift primarily with the US market in mind, but the three-pedal roadster is coming to additional markets. We’ve already learned it will be sold in select…
It looks as though BMW USA is finally bringing a cheaper iX to this side of the pond. The xDrive40 has been available in Europe and other parts of the world ever since the electric…
The landscape of the electric vehicle market is evolving, and BMW of North America’s CEO and President, Sebastian Mackensen, recently shared insights into the company’s perspective on the industry’s trajectory. For Bloomberg, Mackensen acknowledged the unequivocal…
It’s always interesting to see what BMW has planned for the future. As their motto seems to inch closer to “the Ultimate Tech Machine” year after year, software becomes increasingly important. And, in BMW’s endless…
After years of rumors, BMW finally confirmed earlier this week plans to put a manual transmission in the Z4 M40i. The M Performance roadster with a clutch pedal has been primarily engineered for the United…
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