“Joy is BMW” – one of the recent marketing slogans coming from BMW and at the same time, a very controversial one. For years BMW North America has been defining their vehicles as the “Ultimate…
MINI’s marketing machine is at work again. Known for their unique, personal approach with their marketing campaigns, MINI launches a new interesting challenge for all the fans around the world. “In keeping with the brand’s…
It was dark, humid, and overcast when I started the day at 6AM in Sebring, Florida. However, by the time I was showered and dressed at 6:45AM I could already hear the roar of…
Autocar reports that BMW will produce a FWD platform to battle the Audi A1 and Mercedes ForFour in the premium small car segment. In the article, they claim Norbert Reithofer as a source of information…
At the Geneva Motor Show, BMWBLOG had the opportunity to sit down with BMW’s Head of Interior Design, Marc Girard. Girard has worked as a designer for the BMW Group for 16 years now and…
The latest addition to the BMW hybrid family, 5 Series ActiveHybrid, kept the headlines of many automotive publications at the Geneva Motor Show. Joining the X6 and 7 Series Hybrid models, the BMW 5 Series…
Geneva Motor Show press days are over and the first European auto show of the year opens its doors to the general public. For the past three days, yours truly and BMWBLOG provided extensive coverage…
BMW Motorrad was voted “Motorcycle of the Year 2010″ in the readers’ vote of the motorcycle magazine MOTORRAD, with clear victories in all five categories in which BMW motorcycles were represented – the best result…
Automotive News reports that starting in 2011, BMW will lease up to 700 ActiveE models to selected customers in major cities across the globe. The 1 Series Coupe all-electric vehicle continues down the path of…
One of our favorites BMWs at the Geneva Motor Show is the uber fuel efficient BMW 320d EfficientDynamics edition. The BMW 320d is powered by a 2.0 liter four-cylinder diesel engine outputting 163 horsepower. Fuel…
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