Next week, BMWBLOG and our sister-magazine BimmerToday will be attending the 2011 Geneva Motor Show. Along with the extensive coverage and photography, we will be sitting down with key figures at BMW and talk about…
Yesterday, BMW turns a new page in the history of the company. At the iconic BMW Welt building in Munich, the German automaker revealed their new plans of taking the brand to the next level,…
Last year, BMW began to openly discuss about their latestand the biggest project the company has initiated in its history: a new sub-brand which will market an entire line-up of electric vehicles. The “next premium”…
Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW…
Today, BMW announced the new sub-brand which will market under its umbrella all the future electric vehicles from BMW. The sub-brand is simply called “i” and the first vehicle to come to market under the…
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