BMW i

Two BMW i8s that shine in different ways

New Jersey-based Prestige BMW brings forward today two special vehicles, based on the very same i8 plug-in hybrid. One of them features a psychedelic wrap that’s meant to attract a lot of eyeballs and be…

BMW i8 Myth Editions limited to 5 units, available in Belgium

BMW i3 M rendered by Top Speed

BMW tried to answer some of the calls for a sportier i3 variant, recently, when it debuted the BMW i3S. The i3S is a slightly sportier, slightly faster variant of the newly refreshed BMW i3….

BMW Will Still Focus on Profitability, Despite EV Push

BMW Will Still Focus on Profitability, Despite EV Push

One of the things BMW keeps pointing out, amid all talks about electrification, is the fact that the company is focused more on profitability instead of sheer sales volumes. In this regard, the Germans are…