BMW’s MINI brand gets new logo, new goals and strategy
The BMW Group is realigning the MINI brand’s product and brand strategy. MINI is a brand that captures and drives the spirit of the times
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First videos with new MINI Clubman – Videos
The new MINI Clubman made its world debut earlier today, just a few months before its auto show debut in Frankfurt.
Three generations MINI Clubman
In its third-generation,the MINI Clubman abandons the sub-compact league and moves up the premium compact class. Here is a comparison of all the generations
The Design of the new MINI Clubman
The new MINI Clubman offers unprecedented aesthetics brimming with serene elegance,” explains Anders Warming, Head of MINI Design
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MINI announces a shift in product and brand strategy
BMW has announced a bit of a shift in the MINI product and brand strategy
2016 MINI Clubman – World Premiere
2016 MINI Clubman world premiere. As a whole, the Clubman seems to be a far more practical version of the already very good MINI Cooper
MINI Gentleman’s Collection at Pitti Uomo
On the occasion of the 88th Pitti Uomo, MINI got together with six talented young Italians and the heads behind the Pitti Uomo gentleman’s fashion fair
2015 MINI Clubman: Indirect Teaser Video
Under the slogan "This Way My Way", New York artist Andre Saraiva becomes an ambassador for the MINI Clubman F54
MINI Superleggera Vision has yet to be approved
Peter Schwarzenbauer, Member of the Board of Management of BMW AG, says that no decision on the MINI Superleggera Vision Concept has been made.
MINI John Cooper Works F56 in Chili Red
We bring you a photo gallery of the MINI John Cooper Works F56 sporting the Red Chili paint job matched with black-painted roof, side mirrors and stripes on the hood.
MINI Fans meet in Lithuania for the first time
From 21 to 25 May 2015, classic Mini drivers and enthusiasts will meet in Lithuania for the first time
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