MINI is broadening its appeal with the arrival of the new MINI Countryman Cooper D ALL4 Business model, developed specifically for the fleet market. The launch of the new business edition Countryman means corporate customers…
Besides Charlize Theron making the MINI even more attractive, the little go getter from the British car maker has so much to offer in a small, yet profitable premium segment. Often pundits say that when…
The BMW Group unveiled the MINI brand’s new product and brand strategy at the MINI Clubman world premiere yesterday in Berlin. Design, authenticity and long-term value define the new brand image, which will initially be…
Another milestone in the MINI innovation offensive will be a car-sharing solution for private vehicles. Society’s shift towards a “sharing economy” also fuels the success of the car-sharing concept DriveNow, which benefits to a large…
The new MINI Clubman made its world debut earlier today, just a few months before its auto show debut in Frankfurt. In its third-generation, the F54 Clubman abandons the sub-compact league and moves up the…
In 1969, under the ownership of British Leyland, the Mini was given a facelift by stylist Roy Haynes. The restyled version was called the Mini Clubman and was intended to replace the upmarket Riley and…
In 2007, MINI wrote a new chapter in the brand’s history when it extended the product family by a vehicle concept that was both innovative and stand-alone: the MINI Clubman. This MINI take on a…
BMW has announced a bit of a shift in the MINI product and brand strategy
After the introduction to the first ever four-door MINI Cooper this year, BMW is going to continue to upgrade its British marquee for the 2016 model year, with the new MINI Clubman. The Clubman was…
To drive a MINI is to make a statement. To wear MINI is now equally so. On the occasion of the 88th Pitti Uomo, MINI got together with six talented young Italians and the heads…
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