There are moments of clarity in life when you realize that some things you were reliant upon are no longer needed. Take for instance, the ‘Thigh Master.’ Popularized in America during the 1990’s, infomercials went…
Regardless of popular sentiment, from either pole, Chris Bangle has had a significant impact on BMW. His retirement in March of 2009 marked the end of a decade and a half of service designing automobiles…
Floating below the surface of the news that Magna International is in negotiations to purchase Opel is Magna’s future relationship as a Tier 1 supplier to other auto manufacturers. If Magna was strictly a parts…
Weeks ago, GM’s former vice-chairman Bob Lutz threw a challenge at everyone interested to compete against the Cadillac CTS-V. Car owners, journalists or anyone interested on taking on the CTS-V, were invited on the New…
At a recently held climate forum in Toronto, Canada, several honorary guests were present, including guest speakers former American Vice President Al Gore and Canadian environmental advocate and scientist Dr. David Suzuki. Speaking on the…
A very popular food product on the market is Activia Fat Free Yogurt. Lauded for its nutritional benefits, many health conscious patrons choose it because it is “Fat Free.” In actuality, Activia Fat Free yogurt…
Probably one of the most recognizable slogans amongst car manufacturers around the globe, BMW’s “The Ultimate Driving Machine” tag line, has served the Munich based company well over the years. Used in North America, the…
With every vehicle launched, a new series of BMW designers rise and leave their footprint in BMW’s car design history. Since over the last tens of years there were numerous designers, we will break down…
The BMW 135i Coupe redesigning project has been one of the most exciting episodes in our “Be A Designer” series. With a lot of enthusiasts behind this model, we were positive that the input will…
At the beginning of this week, we kicked off a new episode of our exclusive “Be A Designer” series, a design exercise that started months ago and involves the BMW community. The project is a…
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