Interesting

A Controversial ///Moniker

The new 1 series based ///M car is sure to be quick with very lightweight components and even more power on tap. Current spy shots look promising with muscular rear wheel fenders and massive brakes…

Origins of the BMW Roundel

Origins of the BMW Roundel

A recent story in the New York Times dispels the ‘spinning propeller’ myth of the BMW roundel. Much to the dismay of many, the article is 100% correct, the origins of the blue and white…

The Origins of DesignworksUSA’s Heritage

Column: Spark Plugs – Who Needs Them?

There are moments of clarity in life when you realize that some things you were reliant upon are no longer needed. Take for instance, the ‘Thigh Master.’ Popularized in America during the 1990’s, infomercials went…

Editorial: Bangle's Legacy

Editorial: Bangle’s Legacy

Regardless of popular sentiment, from either pole, Chris Bangle has had a significant impact on BMW. His retirement in March of 2009 marked the end of a decade and a half of service designing automobiles…

Column: When a Supplier Is More Than a Supplier

Floating below the surface of the news that Magna International is in negotiations to purchase Opel is Magna’s future relationship as a Tier 1 supplier to other auto manufacturers. If Magna was strictly a parts…

It Was Fifty Years Ago Today . . .

In the late fall of 1959, BMW was on the ropes. The demand for motorcycles was soft, they had cars at two market extremes, luxury and economy, and there was no middle ground. In addition…

BMW – A Constant in Environmental Consciousness

At a recently held climate forum in Toronto, Canada, several honorary guests were present, including guest speakers former American Vice President Al Gore and Canadian environmental advocate and scientist Dr. David Suzuki. Speaking on the…