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BMW uses digitalization to improve processes in production

BMW uses digitalization to improve processes in production

The BMW Group continuously optimizes production processes at the BMW Group plants, drawing on the opportunities arising from digitalization. Complex processes in production can be made even more efficient by applying new technologies. For the…

BMW: The Ultimate Autonomous Driving Machine?

BMW’s slogan for as long as I can remember has been “The Ultimate Driving Machine.” In many ways, BMW has stayed true to this slogan, sans a short hiatus. Even today, it’s extremely difficult to…

BMW European Delivery: Why every BMW fan should do one

Five Car Repairs Enthusiasts Should Know

Five Car Repairs Enthusiasts Should Know

As car enthusiasts, we know that cars are almost living creatures to us. They breathe air, drink fuel and even get sick, just like we do. So cars need constant care to run properly for…

Is car camouflage still necessary?

If you’re a car enthusiast, you’ve most likely seen a car in camouflage before. These are preproduction cars being tested that the automaker doesn’t want you to see. The reason the automaker doesn’t want you…

How will BMW compete with the new Audi TT?

How will BMW compete with the new Audi TT?

Recent drive reviews have started popping up of U.S. market Audi TTs. The Coupe and Roadster models both got their time to shine and people are coming away impressed. Based on Volkswagen’s MQB platform, which…

Alpina turns 50: Where does it go from here?

Alpina turns 50: Where does it go from here?

Alpina, the company responsible for tuning some of the coolest BMWs of all time, is 50 years old. You might have already heard this, but it’s still important news. The relationship between BMW and Alpina…

Best BMW Series generations

Best BMW Series generations

Read any single article on the internet about BMWs and you’ll be sure to find at least one sentence in it where the author talks about the good ole days in one form or another….