Today’s automotive customer is often described as a cold one, someone who lacks any sort of desire for an emotional machine and just want’s a practical, high-tech, comfortable mode of transportation. We often use this…
The amount of customers that actually buy cars like the BMW 3 Series is slowly dwindling. Reason being is that cars like the BMW X3 exist. Customers want more space, a higher ride height and…
For the launch of the all-new BMW X3 in China, BMW wanted to celebrate the spirit of reliability by transforming a loving and dedicated father into a superhero in their latest short film. The 14-minute short…
In the presence of China’s Prime Minister Li Keqiang and Germany’s Chancellor Angela Merkel,  BMW and its partner Brilliance Automotive signed a long-term framework agreement to further expand their joint venture BMW Brilliance Automotive (BBA)….
The BMW X3 is in high demand right now, the Germans actually ramping up production for the SUV to make sure they can handle all the orders. This is good news not only for BMW…
The popularity of diesel models has taken a strong blow in recent months, especially in Europe. In the US these mills were never popular for the masses anyway, having a rather bad reputation as ‘agricultural’…
It has become a sort of ritual for Japanese manufacturers to pit their latest offerings against more traditional, German rivals. The fact that certain cars are the benchmark in their respective segments is pretty obvious…
BMW announced a couple of interesting changes being done to their line-up starting this summer. From offering the brilliant 8-speed ZF gearbox on a couple more models as standard to offering more customizing options and…
Almost the entire industry of automotive journalism seems at least a bit impressed by this new generation of BMW X3. It’s actually surprising to see how well it’s being received. The first-gen X3 wasn’t really…
Since the introduction of the new BMW X4 M40d, many have wondered if its brother – the X3 – will get the same diesel treatment. Today, BMW has confirmed that starting with July 2018, customers…
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