BMW Unscripted. Tiffany
BMW Unscripted. A series of short films that describe the life, passion and joy with the BMW brand. The new initiative is striving to engage the BMW fans and owners, and the series kicked-off back…
Videos
Tommy Milner and Eric Riehle talk about BMW Performance Parts
Tommy Milner, ex-BMW Rahal Letterman racing driver and Eric Riehle, BMWNA Performance Development Manager, sit down to talk about BMW’s Performance Parts program and its offerings. Milner and Riehle begin talking about the incredible sound…
BMW unscripted. Juergen Greil talking about Vision Concept
Ahead of our own interview with Juergen Greil, BMW TV releases a new video of their BMW Unscripted series. Herr Greil is in charge of the drivetrain development of the Vision EfficientDynamics Concept and recently…
BMW Unscripted. Sabine Schmitz – “The Queen of the Ring”
Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos. A form of branded content, all eight films featured popular filmmakers…
Documentary: Chris Bangle, Ex-Chief Designer BMW
2011 BMW X3 US Premiere: Live Video Feed From Spartanburg 10:30AM EST
Our own Hugo Becker is attending the US premiere of the new 2011 BMW X3. Along with a tour at the expanded Spartanburg  plant, Hugo will also have a chance to drive the X3 on…
How It Works: “The Hands-Free Tailgate Opening”
“Hands-free tailgate opening” is a new innovative function that allows BMW customers standing behind the vehicle to open the luggage compartment automatically with a movement of their foot. The “hands-free tailgate opener” will be available…
Production and testing of the V8 4.4 liter Twin-Scroll from BMW X5M
In 2009, BMW unveiled their first M car powered by a turbocharged engine. The twins BMW X5M and X6M launched into the market in a moment less favorable for a vehicle of their caliber, both…
Video: The Origin Of The BMW Logo Explained
Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and…
Director’s Cut: Joey Hand and M3 GT2 around Big Bend at LRP
We can never get tired of BMW videos and especially those involving some sort of race cars and drifting. Today, we have a special video involving the ALMS BMW M3 GT2 and its drivers, Joey…
BMW Films – “Chosen”
After a warm reception with the first film Ambush, BMW Films introduced Chosen to the online community. Chosen tells the story of The Driver picking up a young child exiting a boat from China. The…
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