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BMW i Ventures Announces Strategic Investment in RideCell

BMW i Ventures Announces Strategic Investment in RideCell

BMW i Ventures has announced a strategic investment in RideCell, the leading provider of software to power mobility-as-a-service (MaaS), including car-sharing, ride sharing, fixed-route, and dynamic transit services. RideCell has pioneered a ground breaking mobility…

Abby Wambach Ads Pulled by MINI After DUI Arrest

During the Super Bowl, MINI started a new campaign called ‘Defy Labels’ to reinvent itself and appeal to a new demographic. The ads featured celebrities such as Serena Williams and US soccer star Abby Wambach…

BMW F90 M5 Will Get Gesture Control, Display Key

With less than two years to go until the new BMW F90 M5 launches, new information come to surface. According to a trusted source, the new uber-sedan will get a plethora of optional features that…

BMW may increase Russian production by 2019

BMW Z5 caught winter testing in Sweden

BMW Z5 caught winter testing in Sweden

BMW has been working on a replacement for the aging Z4 roadster for some time now, likely with the help of Toyota, but we’ve seen very little information about it. However, some spy shots have…

WORLD PREMIERE: Tesla Model 3

03/31/2016 – As Elon Musk stepped out onto the stage, making his best Steve Jobs impression, to discuss Tesla’s newest car, it almost seemed as if it didn’t matter what the Model 3 ended up…

Are BMW's Halogen headlights actually unsafe?

Are BMW’s Halogen headlights actually unsafe?

Update – BMW of North America issued the following statement: The BMW Group has been an industry leader for headlight technology innovation for more than four decades. BMW was the first to introduce ellipsoid projector…