Hugo Becker

Hugo Becker is our resident curmudgeon and technology maven. Having had a driver’s license for over 40 years, he also has seat time in a large number of cars, from the silly to sublime. He brings a Sputnik era emphasis on science and technology to BMWBLOG, along with a passion for automotive history. Did we mention he’s old and crotchety?

Found – The Ad That Didn’t Make the Cut

BMW often is presented with unsolicited ideas for processes, patents, and ad copy. As are all large companies. Heck, my little sister wrote to a ‘large’ condiments manufacturer in the early ’60s and asked for…

Editorial: The BMW i8 - Sustainable Magic

Editorial: The BMW i8 – Sustainable Magic

What can you say about a car that is quick as an M3 and returns 75 MPG. It’s a killer idea, almost crazy, and yet we’ll see production BMW i8s in the very near future….

Designing  'i'  Into the BMW Brand

Designing ‘i’ Into the BMW Brand

When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…

BMW i: The Trouser Press

Editorial: The i Brand – Is This the Future of BMW?

Editorial: The i Brand – Is This the Future of BMW?

Sometime in September (at the Frankfurt Auto Show presumably) BMW will unveil it’s new i3. While it has already teased journalists and BMW fanatics with glimpses-of and rides-in the i8, it’s the i3 that will…

Editorial: Tri Turbo and Electrical Assist

The triple turbo talk continues unabated, this time with a bit of a twist, electric turbo. Not so fast! Electric turbo? If a turbo was powered electrically (rather than with exhaust gases) it would be…

Tech Tidbit: How a Differential Works

Tech Tidbit: How a Differential Works

Every car (of recent vintage) has a differential and most people take them for granted without any idea of what they do, why they’re needed, or how they work. Going around a corner in a…

M3 CRT Sedan Highlights

M3 CRT Sedan Highlights

Engine At the heart of this car is the stroker motor BMW built for the M3 GTS. It’s got that extra dollop of torque to pull you out of the corners. The base M3 motor…