Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos. A form of branded content, all eight films featured popular filmmakers…
Press Release: Iacobucci is the worldwide leader in manufacturing of galley insert for commercial and business aviation and with the innovative VIP seat design the company is now about to enter a new market. “We…
Zipcar might get a new competitor in the near future. With its just-introduced BMW on Demand program, the Munich-based automaker has entered the car sharing industry, initially in Munich, but could expand to major European…
Anders Warming fills the role of Director of Exterior Design at BMW, and besides his undoubted talent, the Denmark-born Warming is also one of the most passionate designers in the automotive world. Warming started with…
The new BMW 6 Series Coupe took its veil off at the 2010 Paris Motor Show and in our opinion, the design came as a relief to those who were concerned BMW is going down…
Press Release: BMW has been approved as a key supplier for all 52 Police forces around the country by the National Policing Improvement Agency. The announcement means some of BMW’s class-leading products will become standard…
Press Release: BMW of North America has notified the US Environmental Protection Agency (EPA) of its intent to conduct a voluntary recall of some model year 2007-2010 BMWs equipped with twin-turbo inline six-cylinder engines, all…
With the right preparation, drivers can not only negotiate the winter months safely but have a lot of fun in the process. BMW Snow and Ice Trainings get drivers into shape to handle the demands…
Press Release: The variety within the range of mobility services provided by BMW ConnectedDrive continues to grow unceasingly – and will do so at an even faster rate in future. With the second generation of…
As Dr. Kay Segler pointed out to us, the new BMW 1 Series M Coupe is a car built and designed for enthusiasts. In our opinion, the 1M represents a turning point for the M…
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