Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

BMW ahead of schedule to meet EU CO2 targets

According to a report by Automotive News, BMW is ahead of schedule to meet reach its 2015 target in emission levels. Ranking 11th in a list of automakers ranked by CO2 emissions, BMW has to…

BMW not planning four-cylinder 7 Series model

BMW not planning four-cylinder 7 Series model

Going after the eco-friendly conscious of its customers, Mercedes-Benz is about to launch a four-cylinder version of the S-Class model. The S-Class sedan will be powered by a 2.2 liter four-cylinder diesel engine. Dubbed S250…

New BMW X3 off-road at Performance Center

The prototype of DontBlogAboutThis.com

The prototype of DontBlogAboutThis.com

Weeks ago, BMWBLOG brought you exclusively the latest marketing gimmick from BMW. DontBlogAboutThis.com project was designed around the upcoming unveiling of the BMW Vision EfficientDynamics Concept “Full Runner”. The marketing idea revolved around a viral…

Official Videos: BMW Vision Concept Hybrid Sports Car

Official Videos: BMW Vision Concept Hybrid Sports Car

Today, in Leipzig, BMW showcased their vision of a future sports car. The BMW Vision EfficientDynamics Concept unveiled last year at Frankfurt Motor Show enters a new stage in its development process leading to the…