Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW Group builds mobility of the future in Leipzig

BMW Group builds mobility of the future in Leipzig

€ 400 million investment in Megacity Vehicle production. BMW Group to create 800 jobs. Press Release: The mobility of the future is under construction in Leipzig. The BMW Group is expanding its plant in Leipzig…

World Premiere: BMW Concept C

World Premiere: BMW Concept C

Press Release: Recent years have seen radical changes in the world of individual mobility, specifically in the conurbations, and the number of registrations has rocketed for virtually all individual transport concepts. However, the space available…

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BMW Internal Design Competition: How it works

BMW Internal Design Competition: How it works

BMW Group employs around 450 designers worldwide with majority of them stationed in Munich. In our several interviews with BMW designers, we tried to decode the internal design competition process that takes place with every…

BMW celebrates 100,000 units sold worldwide

BMW celebrates 100,000 units sold worldwide

The BMW X6 Sports Activity Coupe just hit its first milestone. BMW announces that the X6 Coupe units reached 100,000 worldwide. BMW X6 came to break the stereotype of a BMW vehicle back in 2008…

The new BMW G 650 GS

The new BMW G 650 GS

BMW G 650 GS – the success story of the BMW Motorrad single-cylinder engine continues. With the new BMW G 650 GS, BMW Motorrad has added yet another attractive member to its BMW GS family….

World Premiere: The new BMW R 1200 R and BMW R 1200 R Classic

World Premiere: The new BMW R 1200 R and BMW R 1200 R Classic

With the new BMW R 1200 R and R 1200 R Classic, BMW Motorrad is continuing its long tradition of roadster building and presents the revised successor models to the successful R 1200 R. Both combine a modern sporty and accentuated classical motorcycle design,…