Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
First Look: 2012 BMW 6 Series Coupe

First Look: 2012 BMW 6 Series Coupe

With the recently unveiled 5 Series, BMW’s design stepped into a new era, but the new design language hasn’t been fully acknowledged until the new BMW 6 Series Coupe took its veil off at the…

BMW CEO: "Electric cars won't be profitable at first"

BMW CEO: “Electric cars won’t be profitable at first”

Even though in a previous interview for Business Magazine, BMW CEO Norbert Reithofer hinted that the expects the car to make money in its first generation, a latest report from Automotive News states the contrary….

BMW Vision EfficientDynamics in 3D

BMW Vision EfficientDynamics in 3D

Mourad, one of our Facebook fans shared with us his 3D manipulation of the BMW Vision EfficientDynamics. The 3D image enhances some of the qualities of the Vision Concept, from the layering design, both inside…

25 Years BMW All-Wheel-Drive Expertise

BimmerToday Review: BMW 750LiS High Security F03

BimmerToday Review: BMW 750LiS High Security F03

Our sister online magazine BimmerToday.de published a review of the BMW 750LiS High Security. BMW 7 Series High Security is one of these vehicles that very few people have the privilege to drive or even…

BMW M3 Competition Fire Orange launched in Japan

BMW M3 Competition Fire Orange launched in Japan

Recently, China received an exclusive BMW M3 model. Dubbed M3 Tiger Edition, the Fire Orange painted was said to be built exclusively for the Chinese market. Fast forward a few weeks and BMW unleashes another…

Interview with Mike Miller of Roundel and Bimmer Magazine

While online automotive media, represented by blogs, magazines and forums, are gaining momentum more and more every day, there are still a variety of print magazines that deliver high quality content, industry expertise and insightful…

Ultimate Photo Gallery: 2011 BMW X3 during a test drive

Ultimate Photo Gallery: 2011 BMW X3 during a test drive

2011 BMW X3 coverage continues with a new batch of photos from the International Media Launch of the second generation premium compact Sports Activity Vehicle. In front of journalists from around the world, BMW showcased…