BMW X3 Mountain Driving Event
BMW continues to increase the marketing spending around the new BMW X3, one of the key models for BMW in the upcoming years. Launch late last year, the new X3 moves its production from Austria…
Horatiu Boeriu
BMW to partner with NBC to become the exclusive foregin automaker advertiser for the London 2012 Olympic Games
Press Release: BMW Group announced today that it will be the exclusive foreign brand automotive advertiser for NBC Universal’s broadcast of the London 2012 Olympic Games. This agreement marks the first time that NBC Universal…
March 2011: Frozen Grey & Black for BMW 5 Series F10/F11 with M Sport Package available in Europe
According to our sister website BimmerToday, BMW will begin to offer as of March 2011 the new BMW 5 Series Sedan and Touring with the unique Frozen Grey and Frozen Black matte finish. So far,…
Photo Comparison: Mercedes SLK R172 vs. BMW Z4 E89
Mercedes-Benz reveals their newest SLK roadster vehicle. Dubbed R172, the new roadster from Stuttgart-based company is a direct competitor to BMW’s Z4 Roadster. The SLK offers in its third generation a metal folding roof and…
2011 NAIAS: Ultimate Photo Gallery
2011 NAIAS: ZF launches 9-speed transmission
At the 2011 Detroit Auto Show, ZF announced their latest and greatest transmission, a 9-speed automatic gearbox. The 9-speed concept was introduced for the first time at the 2009 Frankfurt Auto Show and it is…
Rumor: BMWNA to offer a 3.0 CSL-like decals kit for the new 1 Series M Coupe
Even though just a rumor at this point, we have learned that BMWNA is looking into offering a decals kit for the upcoming 1 Series M Coupe. The kit is in fact a more modern…
Video: Adrian Van Hooydonk describes the design of the new 6 Series
The 2011 Detroit Auto Show coverage continues with a new video showcasing the Head of BMW Group Design, Adrian Van Hooydonk and one of the BMW stars at the first international auto show of the…
BMW M Customers Visit The The Highly Confidential “Area 51”
In the new year, BMW opens up even more. Known as “Area 51”, the isolated, guarded and strictly confidential location at Miramas in the South of France hosted for the first time a group of…
Video: BMW X3 Design Explained by Adrian Van Hooydonk and Erik Goplen
Erik Goplen, BMW X3 Exterior Designer, joins BMW’s Chief of Design Adrian Van Hooydonk in describing the exterior design of the new X3. The American designer, working as a creative director for DesignworksUSA, also designed…
BMW Z4 Made Out Of Stone Costs More than the Real Thing – $125,000
Last summer, Chinese artist Dai Yun displayed on the streets of Beijing a BMW Z4 made out of stone. Not many information were known at the time, other than the perfectly sculpted Z4. Dai Yun…
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