Featured Posts
The long-time rumored mini-MINI makes its world debut today when the Oxford-based company unveils the new MINI Rocketman Concept. The urban-oriented vehicle will make its public debut next week at the Geneva Motor Show. The…
Horatiu Boeriu / February 22, 2011
Videos
“How We’ll Learn To Stop Worrying And Love The Future,” the fourth and final chapter of BMW Documentaries’ groundbreaking web series Wherever You Want To Go, launches today at bmwactivatethefuture.com. In this finale, the experts…
Horatiu Boeriu / February 22, 2011
BMW M5
Earlier this month, German tuner revealed the M5 HURRICANE RS, a vehicle based on the E60 BMW M5 Touring wagon that hits 359 km/h (224 mph). The 5.0 liter V10 high-revving power unit produces 750…
Horatiu Boeriu / February 22, 2011
3 Series
Canadian tuning shop MWDesign reveals their latest project titled “White Flame”. The tuning company used as basis for their project a BMW E89 Z4 and after several visual enhancements, the roadster stands out even more….
Horatiu Boeriu / February 22, 2011
BMW i
Behind the design of the new BMW sub-brand
by Horatiu Boeriu / Date: February 22, 2011
News
Today, BMW Group announces a new sub-brand: “i”. Along with the official announcement of the new series of electric vehicles, BMW also launches a venture fund. BMW plans to expand its range of mobility services…
Horatiu Boeriu / February 21, 2011
BMW i
Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW…
Horatiu Boeriu / February 21, 2011
BMW i
The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership…
Horatiu Boeriu / February 21, 2011
BMW i
Today, BMW announced the new sub-brand which will market under its umbrella all the future electric vehicles from BMW. The sub-brand is simply called “i” and the first vehicle to come to market under the…
Horatiu Boeriu / February 21, 2011
Rolls-Royce
After months of speculations and several hints coming from Goodwood, Rolls Royce announces the 102EX concept, a one-off electric Phantom, and it will debut at the Geneva Auto Show. The full technical specifications for the…
Horatiu Boeriu / February 20, 2011
BMW 1M
M-Power.com releases the third episode of the series that outlines th development process and philosophy being the new BMW 1M. It usually takes a car up to 60 months to reach market maturity from the…
Horatiu Boeriu / February 20, 2011