Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
World Premiere: MINI Rocketman

World Premiere: MINI Rocketman

The long-time rumored mini-MINI makes its world debut today when the Oxford-based company unveils the new MINI Rocketman Concept. The urban-oriented vehicle will make its public debut next week at the Geneva Motor Show. The…

G-Power BMW M5 Touring

G-Power BMW M5 Touring

Earlier this month, German tuner revealed the M5 HURRICANE RS, a vehicle based on the E60 BMW M5 Touring wagon that hits 359 km/h (224 mph). The 5.0 liter V10 high-revving power unit produces 750…

MWDesign Project: BMW E89 Z4 “White Flame”

MWDesign Project: BMW E89 Z4 “White Flame”

Canadian tuning shop MWDesign reveals their latest project titled “White Flame”. The tuning company used as basis for their project a BMW E89 Z4 and after several visual enhancements, the roadster stands out even more….

Behind the design of the new BMW sub-brand

BMW i – BORN ELECTRIC

BMW i – BORN ELECTRIC

Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW…

New BMW sub-brand: BMW i

New BMW sub-brand: BMW i

The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership…

Rolls-Royce 102EX Concept - Electric Phantom

Rolls-Royce 102EX Concept – Electric Phantom

After months of speculations and several hints coming from Goodwood, Rolls Royce announces the 102EX concept, a one-off electric Phantom, and it will debut at the Geneva Auto Show. The full technical specifications for the…