In the new year, BMW opens up even more. Known as “Area 51”, the isolated, guarded and strictly confidential location at Miramas in the South of France hosted for the first time a group of selected BMW M customers.

The lucky M customers experienced thrills that some described as “once in a lifetime” and BMW spared to resources to make them feel special. BMW put at their disposal the entire M fleet, including two special vehicles: BMW M3 GTS and M3 GT4.

Judging by the response of the people that participated there, this is indeed an unforgettable experience.