Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
Video: BMW M3 Lightweight

Video: BMW M3 Lightweight

On April 1st, BMW hosted an event at the BMW M facility in Garching, Germany. Among the many surprises prepared for journalists present at the event was a new M3 Concept based on the Sedan…

BMW M3 Royal Edition for the UK

BMW M3 Royal Edition for the UK

As Great Britain becomes gripped by royal wedding fever BMW has created a limited edition of the BMW M3 Coupé to celebrate this special occasion. Now available to order from dealerships across the country, the…

Live Photos: BMW X5 LeMans

Live Photos: BMW X5 LeMans

Another hidden gem in the garages at BMW M facility in Garching was a BMW X5 LeMans. The one-off model was built by BMW to celebrate their 1999 victory at Le Mans using the 6.0…

BMW M8 makes another appearance

Never Built: BMW E46 M3 Touring

Never Built: BMW E46 M3 Touring

Buried deep in the secret garage at BMW M in Garching lays an exciting M3 that never saw daylight. The E46 BMW M3 Touring is an on-off car built by BMW that due to homologation…

BMW reveals lightweight M3 Sedan Concept

BMW reveals lightweight M3 Sedan Concept

Today, in Garching at the M facility, BMW revived the M3 CSL. While not officially dubbed CSL, the M3 Sedan Concept revealed today brings back the idea of lightweight in an M3 and the details…

Live Photos and Videos: BMW M3 Pickup

Live Photos and Videos: BMW M3 Pickup

Today, at the official press unveiling of the new 2012 M5, BMW prepared another surprise for the journalists present at the event. The BMW M3 Pickup that made waves on the interwebs just days ago…

World Premiere: BMW M3 Pickup

World Premiere: BMW M3 Pickup

Following the BMW M3 Coupé, BMW M3 Convertible and BMW M3 Sedan, a fourth body variant of this globally successful high-performance sports car is about to cause a stir. Under the strictest secrecy, the world’s…

Dr. Segler BMW M Boss leaving for MINI

Dr. Segler BMW M Boss leaving for MINI

Dr. Friedrich Nitschke (56) will take over as managing director of BMW M GmbH effective 1 May of this year. Nitschke was previously responsible for the MINI Series within the Development division, and has held…