Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW i USA Website Now Live!

BMW i USA Website Now Live!

BMW i website for North America just went live at www.bmw-i-usa.com. The dedicated web content will focus on the upcoming BMW i sub-brand and the first electric vehicles to emerge from under the Project i…

Video: A Perfect Match. BMW Classic

Video: A Perfect Match. BMW Classic

A Perfect Match is a short film made by BMW Classic. The film is all about Jack and his weird search for a suitable replacement for the BMW 1602. The first advance laurels were already…

BMW Motorsport interviews Dirk Muller

Dirk Müller and his BMW Team RLL team-mates got their American Le Mans Series campaign off to a start with a win. In an interview, the German talks about his 2011 program. Mr. Müller, how…

Video: Three BMW M3 GTS on the Nordschleife of the Nürburgring

iPads speed up lease returns for BMW

iPads speed up lease returns for BMW

A reports by AutoNews, quoting a survey from BMW Financial Services, says early results are encouraging for a dealership pilot program using iPads to process lease returns. “We’re seeing certainly a quicker process, and we’re…

Video: Meet the MINI Family

MINI releases one of their typical funky, fresh, hipster videos showcasing their continuously increasing family. The MINI lineup has now grown to four vehicles and a few others are in the pipeline, R59 Coupe, R58…

THE M FESTIVAL - 24H RACE NURBURGRING

THE M FESTIVAL – 24H RACE NURBURGRING

23–26 JUNE 2011. 24H RACE NÜRBURGRING. BMW M3 – one of the most successful touring car in the world. When BMW returned to the 24h race at the Nürburgring last year, competition was fierce but…

30 minutes of BMW F10 M5 Raw Footage

Here is the full, unedited raw footage of the recently tested BMW M5 in the Austrian Alps. The static shots in motion footage are accompanied by the commentary from test drivers Frank Lutz and Bernd…