Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

Six lucky fans get a preview of BMW Concept M5

Six of the BMW M5 fans that registered at M-Power.com, had the chance to be the first customers to see the BMW Concept M5 at the BMW M headquarter. And while they where at it,…

MINI WRC Team is official

MINI WRC Team is official

The return of MINI to one of the biggest stages in motorsport is approaching ever closer. On Monday, the MINI WRC Team was officially presented to the public at the Team Launch, which took place…

BMW Innovation Days: Adaptive 8-speed transmission that predicts curves, road conditions

BMW xDrive Live Tour 2011

BMW xDrive Live Tour 2011

Back in March, BMW Romania held a new BMW xDrive event. An annual event, the xDrive Live Tour returns in 2011 with a new vehicle added to the X-lineup: the new BMW X3. 24 BMWs…

The Story Behind the Building of your BMW X3

The Story Behind the Building of your BMW X3

A behind the scenes look at what it took to create a customized video for new owners’ of their X3 being built. http://www.bmwusa.com/x3. At the recent BMW X3 launch in Spartanburg, BMW announced a $5 million…

BMW upgrades the Z4 GT3 for 2011

BMW upgrades the Z4 GT3 for 2011

BMW Motorsport announces an upgrade to their Z4 GT. The goal of these latest modifications is to improve aerodynamics efficiency and increase car’s competitiveness in the GT3 classes. The drivetrain has also been extremely revised…