Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

BMW reported fourth straight record year

With its fourth straight record year, the BMW Group’s strong performance continued during the past year despite a challenging economic environment worldwide. The company successfully maintained its position as the world’s leading premium manufacturer. “In…

BMW M4 Coupe with Bruno Spengler at Hungaroring

BMW M4 Coupe with Bruno Spengler at Hungaroring

BMW Magazine and Bruno Spengler go to Hungaroring for a photoshoot session with the new BMW M4 Coupe. So far, the new F82 BMW M4 Coupe was seen on most photos in Austin Yellow, but…

BMW M4 Clear Construction Model

BMW M4 Clear Construction Model

At the 2014 Geneva Motor Show, BMW showcased an M4 clear construction model. The “see-thru” M4 gives us a look at the chassis and lightweight materials and techniques used to design the new M4 Coupe….

BMW X4, 4 Series Gran Coupe, ALPINA B6 Gran Coupe, X3 LCI and Concept X5 eDrive to debut at 2014 NYC Auto Show

F26 BMW X4 Ordering Guide, Packages and Options

F26 BMW X4 Ordering Guide, Packages and Options

The ordering guide and full pricing is now available for the new F26 BMW X4. The 2015 X4 xDrive28i starts in the U.S. at $45,625 (including destination and handling) and xDrive35i at $48,925 (including destination…

BMW i8 presentation to dealerships

An official brochure sent to U.S. dealerships gives an overview of the upcoming BMW i8, its ordering process and competitive landscape. In this marketing material, BMW states that the i8 is the leader in order…

BMW M235i: Who needs an M2?

XCAR test drives and reviews the all new BMW M235i. And since the new coupe seem to have impressed them, the folks at the UK magazine asks the million dollar question: Do we really need…

BMW 2 Series Active Tourer - Walkaround Video

BMW 2 Series Active Tourer – Walkaround Video

BMW wrote history at the 2014 Geneva Motor Show with the debut of their first front-wheel drive vehicle. Borrowing part of its name from the new 2 Series family, the 2 Series Active Tourer attracted…

Mercedes-Benz S-Class Coupe debuted at Geneva Motor Show

Mercedes-Benz S-Class Coupe debuted at Geneva Motor Show

Mercedes-Benz continues their model expansion into a new, niche segment. The S-Class Coupe, built upon the S-Class sedan architecture, takes on a fairly untapped market, high-end, luxurious and large two-door coupes. Design wise, the Mercedes-Benz…