Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW reveals more details on the ReachNow launch in Portland

BMW reveals more details on the ReachNow launch in Portland

BMW’s ReachNow car-sharing service is heading to Portland, Oregon. Earlier today, BMW of North America revealed more details on the upcoming launch which is scheduled to kick-off on September 6. It’s not clear exactly how…

Celebrate BMW Tour Presented by Michelin

Celebrate BMW Tour Presented by Michelin

David and Nick, two BMW CCA members and talented videographers, are currently traversing the country in a BMW 640i Convertible from Boston to Monterey. Along the way they are meeting up with other BMW enthusiasts…

1939 BMW 328 to sell between $700K – $900K

New BMW M Performance Parts for the M3 and M4

New BMW M Performance Parts for the M3 and M4

Without much fanfare, BMW M has launched a new series of M Performance Parts for the BMW M3 and M4. The online catalog on BMW.de shows a series of aero parts, interior and suspension upgrades….

BMW to launch self-driving cars in China

BMW to launch self-driving cars in China

At a summit on artificial intelligence and robotics in China’s southern city of Shenzhen, BMW said it is planning to launch self-driving vehicles in China. Maximilian Doemling, senior manager for highly automated driving at BMW…

BMW 8 Series gets an official codename: G14/G15

BMW 8 Series gets an official codename: G14/G15

If there was any need for further confirmation, you have it now: the upcoming BMW 8 Series is a go and it even received an internal codename: G14/G15. Just like the rest of the BMW…