Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
RETTmobil 2019: BMW introducing new emergency vehicles

RETTmobil 2019: BMW introducing new emergency vehicles

Every year, at the RETTmobil trade fair, BMW introduces tailor-made special-purpose vehicles for rescue teams, fire services, emergency physicians and police forces. This year makes no exception. At stand No. 208 in Hall 2 and on the…

BM Group worldwide sales are up in April 2019

BMW Group sales continue to grow steadily, with deliveries of premium BMW, MINI and Rolls-Royce vehicles increasing by 0.7% in April. The month saw a total of 196,179 BMW Group vehicles delivered to customers, bringing…

FC Bayern: Audi wants to outperform BMW

FC Bayern: Audi wants to outperform BMW

Audi is not easily letting go its stake in the FC Bayern football club. After FC Bayern Munich had announced the change of their car partner starting in “2025 at the latest”, the Ingolstadt-based automaker now…

Tom Plucinsky, BMWNA, shares some of his best memories and experiences over his 30-year career

BMW M has no plans for a Z4 M

BMW M has no plans for a Z4 M

The writing was on the wall, but many of us were in denial when it came to a full-fledged M version of the new BMW Z4 Roadster. The Z4 M subject has been on tap…

New BMW M CEO confirms the electrification of the brand

New BMW M CEO confirms the electrification of the brand

Markus Flasch, the new CEO of BMW M, has reaffirmed the company’s commitment to electrify its future models. For Motoring Australia, Flasch said that the electrified M models will not interfered with the sales of…

BMW i8 Safety Cars on the track at the Monaco e-Prix

BMW i8 Safety Cars on the track at the Monaco e-Prix

While yet to be introduced as the official safety car for this year’s Formula E championship, the BMW i8 Roadster Safety Car joined the actual i8 Coupe Safety Car for some hot laps around the…