MINI has been part of various charitable events over the years, but none of them hit as close to home as the ones which aim to help dogs and cats. Maybe it’s because MINI has had a bulldog as its mascot for years or maybe it’s just because dogs and cats are the most common pets out there. Regardless of the reason, it’s always good to lend a helping hand. If you want to do that too, you can join MINI and the Best Friends Animal Society this Saturday at the ‘MINI of Mutthattan’ event set up in New York City at the Best Friends Lifesaving Center.
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The event will take place from 12 PM to 8 PM and will offer fee waived adoptions of dogs and cats courtesy of MINI USA in honor of Best Friend’s annual Strut Your Mutt Day. MINI and Best Friends have been closely aligned since 2013, with multiple dealers supporting Strut Your Mutt events each year across the country. The company also provides Best Friends with a fleet of Countryman models to use for animal rescue, vet visits and adoption days.
In 2014, Best Friends was the charitable partner for MINI TAKES THE STATES, MINI USA’s biennial owners rally, where proceeds from the registration fee went to support Best Friends and owners made personal contributions and fundraised on the road. “Passion is at the core of the MINI brand and we know that MINI owners and dealers are equally as passionate about their pets, in fact, 65 percent of our owners have a dog or cat at home.” said Steve Ambeau, Department Head, MINI Brand Communications.
“For this reason, we feel it’s not only the perfect partnership, but also important for us to do everything we can to support the drive in helping to find pets happy homes and save them all.” In addition to the upcoming New York City adoption event, dealers in Minneapolis-St. Paul, Washington DC, Salt Lake City, Phoenix, Los Angeles, and Jacksonville are supporting the local Strut Your Mutt events, which are held to bring communities together to raise money and save the lives of homeless pets.