DEMO: “Hey, BMW” from the 2018 Paris Motor Show

Videos | October 5th, 2018 by 2
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At the 2018 Paris Motor Show, BMW introduced their new Intelligent Digital Assistant. The digital character on board of BMWs will respond to the prompts …

At the 2018 Paris Motor Show, BMW introduced their new Intelligent Digital Assistant. The digital character on board of BMWs will respond to the prompts like “Hey BMW”, or any custom name you choose. This will mark the start of a new era in which drivers will increasingly be able to operate their car and access its functions and information simply by speaking. In future, the personal assistant will be at the driver’s beck and call outside their vehicle too, whether it’s at home with the help of a smart speaker or while out and about via a smartphone.

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The assistant will be the linked with BMW’s Open Mobility Cloud and thanks to use of artificial intelligence, the personal assistant’s capabilities will be enhanced all the time. BMW’s Intelligent Personal Assistant will learn your routines and habits, and is will be able to apply them in the appropriate context. He will help the driver, learning their preferences and is completely familiar with the settings they like to have for e.g. the seat heating or the places they navigate to frequently (“Take me home”).

In the USA, Germany, UK, Italy, France, Spain, Switzerland, Austria, Brazil, Japan and (from May 2019) China, the BMW Intelligent Personal Assistant will furthermore feature more natural voice control along with further intelligent functions such as Point of Interest Search, Weather and Music. The personal assistant will be offered for models featuring the new BMW Operating System 7.0 and as part of the Live Cockpit Professional (6U3). The scope of functions can be extended with the Connected Package Professional.

To see how the new Intelligent Digital Assistant works, we asked BMW for a demo at the Paris Motor Show.

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