BMW files for ‘M335’, ‘M650’ and ‘M750’ trademarks

News | June 25th, 2018 by 19
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BMW could expand its M Performance Automobiles lineup with a new series of vehicles. According to AutoGuide, citing an official filing by BMW with the United …

BMW could expand its M Performance Automobiles lineup with a new series of vehicles. According to AutoGuide, citing an official filing by BMW with the United States Patent and Trademark Office, the Bavarians have registered the names ‘M335’, ‘M650’ and ‘M750’.

All three filings are quite interesting, so let’s break them down. The M335 name implies that a 3 Series M Performance Automobile is in the works, but it lacks to identify its engine. We already know that the future G20 3 Series will include an M340i model, powered by a 3.0 liter six-cylinder gasoline engine, so that leaves the M335 as either a diesel offering or another gasoline-powered model. To add even more confusion on the matter, an M340d model is already said to be in works.

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Moving onto the 6 Series lineup, which now only consists of the 6 Gran Turismo model, the filling with USPTO mentions an M650 model. Currently the highest offering in the lineup is the 640i GT xDrive, so there could be room above the six-cylinder model for a Gran Turismo with over 400 horsepower and a V8 TwinTurbo.

The other interesting trademark is the M750, a name that implies a future 7 Series model with also a V8 engine and over 400 horsepower. BMW currently offers an M760i limousine with a V12 engine and 600 horsepower.

At the same time it’s worth noting that many of those trademarks don’t translate into actual production series vehicles, and they rather serve as a placeholder, so it remains to be seen which model will come to fruition.

19 responses to “BMW files for ‘M335’, ‘M650’ and ‘M750’ trademarks”

  1. Lucky13 says:

    My guess is M335 is 300 hp 4 cylinder gas engine thats also going in X2, X1 and possibly some Mini’s. M340 probably jumps up to 355 like the X3 so 248, 300 and 355hp versions.

    • Horatiu B. says:

      Could be, but that would be strange a bit. M335 and M340?

      • Autopal says:

        Isn’t there info around suggesting that the M340 will be pushing north of 380hp? My initial thought is BMW is planning on offering the 3 litre straight 6 in a lower state of tune as well, but that doesn’t make sense, because it wouldn’t be a M performance car. There’s no way they would have 2 M performance 3 series. Very strange

        • Lucky13 says:

          Well if base package is 248 like now and M335 is 300 (engine has previously been announced as 4 cylinder) and M340 is 380 then it makes sense.

      • Lucky13 says:

        Like BMW current naming makes any sense. The only way it makes sense is if M335 is M Sport package and M340 is M Performance package and $6-$8k spread. I know its stretching it but if they add $1-2K to M Sport but give more power along with brakes, suspension and aero body it could make sense. Current M Performance is pretty lame on the 3 with what the competition is so that package needs to get like the 5 series package and then it makes sense.

      • Maciek says:

        Just look at c-class: just announced c 53amg, with electric motor. And there is 3 c Class AMG :-)

      • disqus_NdrthOMZ62 says:

        If history repeats, M335 could be higher output replacement for M340 – BMW did this in the past when 330i/530i were replaced by 328i/528i, higher output but lower nomenclature. Original 530i also replaced by improved but lesser #’ed 528i, V8 530i replaced I6 535i. Smaller engine, smaller #, but higher output. Remember, once upon a time they were selling the Bavarian Motor Works Bavaria. Like Ferrari now sell LaFerrari. Or they could go other direction and sell 5 decades of new car under old name, e.g. 911, which itself is a new name because Peugeot held rights to original Porsche designation. My head hurts…

  2. jason bourne says:

    Why doesn’t BMW just put an “M” in front of all their models and be done with it?

    The “M” branding has completely lost its cachet.

    • Chuck Fickens says:

      It cheapens the image of M-cars for those who like a full fat M. And brushes off customers who want powerful engines in a more discreet package.

    • disqus_NdrthOMZ62 says:

      Because 320i buyers aren’t leasing M. M is still an upgrade & much of BMW’s volume will not have those upgrades. Besides, owners have been tacking M badges on non-M since the last century.

      • jason bourne says:

        Just because idiots have been tacking on M badges on their non-M cars is a poor excuse to justify more M-badged cars from the manufacturer.

        • disqus_NdrthOMZ62 says:

          When the manufacturer does it there’s more than a tacked on badge. I can tell the difference driving a BMW with 1 inch difference in tire size. M is a little more complicated than that. Have you driven one? Rhetorical question.

  3. Matt Stokes says:

    I hope M750 doesn’t spell the end of the V12

  4. Alexander S says:

    OMG I’m so confused with all of these models. It’s all Merc’s fault! They started this madness

    • disqus_NdrthOMZ62 says:

      Well, no. BMW did, with 3/5/6/7. Think original 745i was about turbo output, not displacement. No idea what original 328 referenced & that was 80 yrs. ago! Mercedes once upon a time was all about displacement, e.g. 190E. But when that became C Class it all went to hell as well. Blame Germany.

  5. Arunabh says:

    I would rather concentrate on understanding string theory that understanding nomenclatures and naming scheme of BMW cars. Though, it must be said that its not as horrifying as Audi’s scheme.

    Dear Germans, everything need not to be needlessly complex in order to be perfect. Simplicity and straightforwardness has its own advantage and charm.

    • disqus_NdrthOMZ62 says:

      Audi used to sell Fox, 80, 90, 100, 5000. Only after BMW went to 3/5/6/7 did Audi follow with 4/5/6/7. Total unimaginative rip-off.

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