The 2014 LA Auto Show is hosting the debut of the Audi Prologue Concept.
The Audi Prologue Concept, or A9 as it’s referred to here, plays in the same league with the Mercedes-Benz S-Class Coupe, Bentley Continental GT and BMW Vision Future Luxury Concept. To see how the BMW and Audi stacks up against each other, we put together a photo comparison below.
Penned by Audi’s new design chief Marc Lichte, the Prologue brings a trapezoidal grille which wider and lower than on existing models, with the wedge-shaped laser headlights positioned higher above new air intakes with blade elements. The side profile reminds of a large two-door coupe with flared arches. The rear end features narrow LED taillights and twin trapezoidal exhaust tips.
Inside, the interior takes a minimal approach compared to existing Audi models with a horizontal dashboard integrating four touchscreen displays running its full width. Just like BMW previewed a few years back, the passenger has the option to swipe over infotainment information to the driver.
Considered a preview of future models, including the new G11/G12 7 Series, the Vision Future Luxury Concept stands for a forward- looking fusion of exclusivity and innovation, for a driving experience that is at once emotional and exclusive.
Built one an one-off platform, the concepts reveals an outstanding exterior and interior design, along with innovative technology, lightweight engineering and a seamlessly integrated user interface and driving experience.
BMW Vision Future Luxury offers front passengers their own Passenger Information Display. This display is connected to the Driver Information Display via a touch-sensitive panel, where information can be exchanged between driver and front passenger using swiping movements.
For the first time on a BMW the rear lighting is provided by organic LEDs, paving the way for a completely new treatment of the typical BMW L-shaped lights. The BMW Vision Future Luxury’s L-shaped rear lights comprise a large number of small, likewise L-shaped OLEDs.
Both vehicles are clearly seen as a preview to a future design language that takes the company into a new direction. Both cars also showcase the minimalistic approach in automotive design and the more angular and narrow lines.
Take a look at the photo gallery below and let us know in the comments which design you like best.