The 2014 LA Auto Show is hosting the debut of the Audi Prologue Concept.
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The Audi Prologue Concept, or A9 as it’s referred to here, plays in the same league with the Mercedes-Benz S-Class Coupe, Bentley Continental GT and BMW Vision Future Luxury Concept. To see how the BMW and Audi stacks up against each other, we put together a photo comparison below.
Penned by Audi’s new design chief Marc Lichte, the Prologue brings a trapezoidal grille which wider and lower than on existing models, with the wedge-shaped laser headlights positioned higher above new air intakes with blade elements. The side profile reminds of a large two-door coupe with flared arches. The rear end features narrow LED taillights and twin trapezoidal exhaust tips.
Inside, the interior takes a minimal approach compared to existing Audi models with a horizontal dashboard integrating four touchscreen displays running its full width. Just like BMW previewed a few years back, the passenger has the option to swipe over infotainment information to the driver.
Considered a preview of future models, including the new G11/G12 7 Series, the Vision Future Luxury Concept stands for a forward- looking fusion of exclusivity and innovation, for a driving experience that is at once emotional and exclusive.
Built one an one-off platform, the concepts reveals an outstanding exterior and interior design, along with innovative technology, lightweight engineering and a seamlessly integrated user interface and driving experience.
BMW Vision Future Luxury offers front passengers their own Passenger Information Display. This display is connected to the Driver Information Display via a touch-sensitive panel, where information can be exchanged between driver and front passenger using swiping movements.
For the first time on a BMW the rear lighting is provided by organic LEDs, paving the way for a completely new treatment of the typical BMW L-shaped lights. The BMW Vision Future Luxury’s L-shaped rear lights comprise a large number of small, likewise L-shaped OLEDs.
Both vehicles are clearly seen as a preview to a future design language that takes the company into a new direction. Both cars also showcase the minimalistic approach in automotive design and the more angular and narrow lines.
Take a look at the photo gallery below and let us know in the comments which design you like best.