What it takes to shoot a big commercial in beautiful Cape Town for the new BMW M235i

JF Musial of /DRIVE takes behind the scenes of BMW M235i DriftMob videoshoot in Cape Town.

August 7, 2014

JF Musial of /DRIVE takes behind the scenes of BMW M235i DriftMob videoshoot in Cape Town.

The city’s streets became a stage for a “drift mob show” featuring the BMW M235i Coupe, professional stunt drivers and a Hollywood film crew that documented the sensational happening in a video clip.

So what does it take to produce a two minute commercial? First, about $35,000 worth of Michelin tires, then a few M235i (with no spares) flown from Germany and some of the best stuntmen and drifting guys in the world.

Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering...