The 2014 Geneva Motor Show hosted the world premiere of the MINI Clubman Concept.

Showcasing a new brand philosophy for a higher class of automobile. 26 centimeters longer and just under 17 centimeters wider than the current MINI Clubman, the Concept comes over as sophisticated, cool and elegant.

As Head of MINI Design Anders Warming explains: “With the MINI Clubman Concept we are presenting a car with space, flair and style in a segment where the focus is mainly on function and utility. With clever ideas, emotional design and a cool blend of colors and materials, it offers an overall experience which remains unique in this segment to date.”


MINI CLUBMAN CONCEPT stands out with the characteristic agility of the MINI proportions, the prolonged roof line clearly reflects the car’s extensive utility space. It also gives the silhouette a distinctive elegance, underscored by generous surfaces. The powerful, warm Berry Red color shows surfaces and shapes to optimum effect. The roof in the color “Blade” – a metallic grey – creates an elegant contrast with the warm red of the corpus.

While the new MINI Clubman F54 remains faithful to its predecessor, the unique side doors in the past are replaced by four ordinary doors.

MINI Clubman will come to market later this year.