The 2014 Detroit Auto Show will host the world premiere of two new and extremely exciting premium super sporty coupes: BMW M4 and Lexus RC F.

Both coupes will go on sale later this year and will aim to conquer the same market and attract an identical demographic. With the M4, BMW focused on weight savings technologies coupled with the typical BMW design which stands out even more with the first M4 Coupe.

That exterior design of the M4 starts with notably bolder front fascia treatments that include distinctive takes on the signature BMW quad headlamps and black-accented twin-bar kidney grille. Oversize air intakes are part of the lower valence area, along with the BMW Air Curtains.

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Profile views on the new M4 are enhanced by unique Air Breather vents on the front fenders and muscular wheel arches.

The BMW M4 Coupe has a DIN kerb weight of 1,497 kilograms, thanks to the rigorous application of intelligent lightweight design measures. These include the increased use of lightweight materials such as carbon-fibre-reinforced plastic (CFRP) and aluminium for a number of chassis and body components.

Featuring a return to the inline-6 engine format made famous by BMW M, the all-new, 3.0-liter BMW M4 engine is approximately 10 kilograms lighter than its V8 predecessor and packs an even stronger punch. With 425 horsepower from 5,500 – 7,300 rpm, 406 lb-ft of torque from 1,850 – 5,500 rpm, and capable of 0-60mph in 3.9 seconds when equipped with the M-DCT transmission (4.1 seconds with standard 6-speed manual).

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Lexus RC F will take on the BMW M4 Coupe with an equally aggressive look and stance, the oversized front grille gives the car a muscular and massive look, while the LFA-inspired active rear wing offers additional traction and stability. The RC F Coupe also features air outlets on the sides and angle-stacked exhaust outlets at the rear of the car.

Under the hood lays a naturally-aspirated 5.0 liter V8 engine producing 480 horsepower sent to the rear wheels via an eight-speed automatic transmission. Additional performance specs will be released next week.

In the mean time, let’s have a look at these two cars side-by-side, and in the comments section below tell us which one you like the most.

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