BMW Individual Program is also represented at the 2013 Frankfurt Auto Show.

The two models displayed at Hall 11 are the BMW 640i Gran Coupe and 750i Individual. The BMW Individual Program includes a range of products, which allows customers to tailor the exterior and interior of their BMW 6 Series Gran Coupe, or the 7 Series, among many other models.

Some of the colors are exclusive to the BMW Individual Program and at times, to the specific model. For example, the matte finish Frozen Bronze metallic is available exclusively for the BMW 6 Series Gran Coupe.


The BMW 750i Individual displayed here features a frozen white paint that gives the car an even more exclusive look. Both models here in Frankfurt come with many upgrades that raise the base price by at least 20,000 Euros.


Here is a photo gallery of the two models: