Today, BMW unveiled a new concept: BMW Zagato Coupe. Milanese coachbuilder Zagato teamed up with BMW to create another emotional coupe. This one-off model is the product of many hours of skilled hand-craftsmanship and breathes new life into the tradition of coachbuilding.

Zagato chief designer Norihiko Harada and van Hooydonk have been friends for many years, so when CEO Andrea Zagato proposed a collaboration the two companies connected the most creative minds within the two companies to create an unique concept. Karim Habib, recently named Head of BMW Design, was one of the designers involved in the project.

A very special highlight of the BMW Zagato Coupe is its paintwork. The exclusive exterior paint finish Rosso Vivace – an expressive shade of red – brings the surfaces and forms of the BMW Zagato Coupé to life. Depending on how the light hits the body, the colour spectrum ranges from something close to black all the way to a brilliant red. This remarkable depth and radiance is possible thanks to sophisticated paint application technology. The primer coat – made up of a black application, followed by a layer of shimmering metallic silver – is applied first. Then come six ultra-thin coats of the exclusively developed red shade to deliver this unique effect. Finally, two layers of clear coat seal in the color.

Let’s have a look.