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  • Time For BMW to Embrace Formula Drift?
    In Racing, on January 3rd, 2012

    BMW has long spent marketing dollars in creative ways. We’ve seen BMW throw money at sailing championships and golf championships – and considering the economic stature of the spectators, we weren’t surprised to see marketing budgets partly devoted to these … Continue reading

  • Rumor: BMW to Race in MotoGP?
    In Rumors, on January 1st, 2012

    BMW have been gaining a reputation for fierce two-wheeled speed around the racetrack. While BMW have long built sport bikes, namely in their inline 4-cylinder “K” bike class, the S1000RR superbike is truly the first effort the brand has mounted … Continue reading

  • Love at first sight: the new BMW Z4 GT3
    In Racing, on March 23rd, 2010

    The BMW Z4 GT3, which was officially launched and completed its first test drives at the start of March, is already enjoying great popularity among BMW Motorsport customers. The first cars have been delivered to private BMW teams, who will … Continue reading

  • BMW Posts 2010 GRAND-AM Contingency Program
    In Racing, on February 12th, 2010

    BMW has announced a comprehensive contingency award program with increased awards for competitors racing BMW cars and BMW-powered cars in the 2010 GRAND-AM Rolex Sports Car Series and the GRAND-AM Continental Tire Sports Car Challenge. “2010 marks the 35th anniversary … Continue reading

  • Will BMW continue curtailing racing programs?
    In Racing, on November 30th, 2009

    Yesterday, Autoblog reported that BMW might be reducing the number of its cars in the next WTCC championship. Currently there are five teams competing in WTCC and the report says we might see only two left next year. That means … Continue reading