BMW Individual Program

Fashion Grey is not a new color in the BMW portfolio. The unique shade of grey has been part of the BMW Individual Program for at least a decade and it has found a home…

BMW isn’t bashful with boasting about its Individual program. The brand is very proud of being able to offer customers a wide variety of color and interior options, even paint colors that aren’t traditionally offered any…

Bright! It’s, at least, one-adjective to describe what Chris Marino has done with his latest BMW Individual project. “I’d prefer unique,” Marino says. We will go with unique because it certainly is. Chris Marino, General…

One of the great things about buying a new BMW is the Individual program. In a nutshell, BMW’s Individual program allows customers to pick certain special paint colors, trim options and other bits to help…

First photos of of the exclusive and high-class Individual Program for the 4 Series Gran Coupe were just posted on Facebook.

The BMW Individual range specifically created for the new BMW X5 turns an even brighter spotlight on its elegant design, luxurious ambience and exclusive character. Factory-fitted exterior and interior equipment options play their part in imbuing…