Interesting

Hofmeister Squared
5

In Interesting, on January 16th, 2010

The Hofmeister Kink is a traditional BMW design element that is receiving even more attention and flare than before. On the new 7 series as well as other future models, the C-Pillar Kink will be encompassed by a secondary Hofmeister … Continue reading
BMW Accepts 10 Best Engines Award for Advanced Diesel Engine
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In Interesting, on January 15th, 2010

Yesterday, BMW of North America accepted the Ward’s 10 Best Engines award for its groundbreaking 3.0-liter BMW Advanced Diesel engine at the North American International Auto Show. For the 2010 model year and the second year in a row, BMW’s … Continue reading
Origins of the BMW Roundel
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In Interesting, on January 10th, 2010

A recent story in the New York Times dispels the ‘spinning propeller’ myth of the BMW roundel. Much to the dismay of many, the article is 100% correct, the origins of the blue and white checker in the BMW roundel … Continue reading
BMW 335i lands on 3 rocks 426 feet down the mountain – Passengers make it out alive
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In Others, on January 9th, 2010

All we have to say in the beginning is WOW! We’re glad the passenger made it out alive and we wonder if it was the angel watching over them or simply a combination of luck and a safe car. The … Continue reading
BMW DesignworksUSA reveals three ranges of earphones
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In Interesting, on January 9th, 2010

BMW Group DesignworksUSA Translates Mobility into Dynamic and Emotive Designs for Earphones. All three ranges of earphones will be revealed at the International CES Exhibition in Las Vegas on 7th January 2010 together with Sennheiser’s other exciting products, where CX … Continue reading
The Origins of DesignworksUSA’s Heritage
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In Interesting, on January 8th, 2010

DesignworksUSA is a design ‘skunk works’, a hotbed of automotive styling located in southern California. But it wasn’t always in BMW’s hands. It was purchased from Chuck Pelly by BMW. So who is Chuck Pelly and why would BMW want … Continue reading
Column: Spark Plugs – Who Needs Them?
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In Interesting, on January 7th, 2010

There are moments of clarity in life when you realize that some things you were reliant upon are no longer needed. Take for instance, the ‘Thigh Master.’ Popularized in America during the 1990’s, infomercials went on the offensive, claiming that … Continue reading
BMW: The Road Ahead in 2010
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In Interesting, on January 3rd, 2010

Back in December, our article on the Tentative 2010 BMW Roadmap scratched the surface on things we predicted will happen this year, from new models unveiling to future concepts. While the list was fairly accurate, there were still some missing … Continue reading
The BMW M Power Meter for your iPhone
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In Interesting, on January 3rd, 2010

For all iPhone and iPod Touch owners, BMW has a nice nifty surprise for you: BMW M Power Meter. With this little tool, you can measure the speed, acceleration in the longitudinal and transverse directions, the time for traversing a … Continue reading