BMW BLOG

BMW has released a video of factory-backed stunt champion Chris Pfeiffer riding a special F 800 R on the rooftop of the BMW Tower in Munich.

For those of you that are not familiar with Chris Pfeiffer, he is well known in Europe as the four-time World and European stunt champion.

In honor of the new stunt replica released by BMW, Chris decided to take his special F 800 R to the top of the 22-story BMW Tower and do some freestyling. While this might not look so special on the ground, taking the bike all the way to the top, is something we don’t see every day.

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When it comes to viral and teaser videos, MINI takes the crown. Their marketing department outdoes themselves each time and some of their videos achieve the popular status on Youtube in no time.

Their latest creative video has more of a teaser flavor and it is meant to spark interest and build anxiety prior to the Frankfurt Auto Show which debuts next week; a motor show where BMW and MINI will lead with an impressive line of new and existing vehicles.

MINI will unveil the “twins”, as some journalists are already calling them: Coupe Concept and Speedster.

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Augmented Reality is a buzz word these days, okay, phrase. Those of you that own one of the new iPhones, you might have noticed the few applications available the brings augmented reality in front of our eyes. But what is Augmented Reality and why should we care?

MediaIte has a simple definition for it: “augmented reality is any technology that overlays virtual information on top of the real world.  You look through some sort of device (to date, mobile phones have turned out to have the most traction) with a camera on it, it shows you a view of what it sees, and, combining that view with it’s positional awareness, adds in meaningful information about what you are seeing.”

A bit more clear now? We certainly hope so since in the next few months and years, the buzz word will just get bigger and bigger with many new applications being developed. So how does it interact with our BMW cars?

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Courtesy of IAABlog and BMW.TV we have the first teaser video of the BMW Concept which will be unveiled next month at the Frankfurt Motor Show.

And for the first time, one of the rumors around the Vision Concept has verified: the concept name will be BMW Vision EfficientDynamics!

The teaser video doesn’t show much, other than a teaser photo at the end that we can’t really make anything out of it. But what we know for sure is that the marketing slogan will still be “Joy”. According to IAAblog, more teaser images and information will be revealed on Friday.

Stay tuned! Video after the jump!

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All the BMW fans and not only are most likely familiar with the BMW film series, The Hire. Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002.

A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles.

The plots of each of the films differ, but one constant remains: Clive Owen plays “The Driver”, a man who goes from place to place (in presumably rented BMW automobiles), getting hired by various people to be a sort of transport for their vital needs. Many of you know Clive Owen as one of the recent stars at Hollywood who played in movies such as Sin City, Inside Man, The International and Duplicity.

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At a first glance, this might not be the most appropriate comparison, but a group of guys decided to shoot some footage of their street race…well, if we can call it that way.

In stock version, the BMW M6 packs a V10 5.0 liter engine which produces 500 horsepower. The M6 is this video is the 5.8L Noelle Stroker with its 630 horsepower.

Next, Ferrari 575. In stock format, it uses a V12 engine with 515 horsepower. No upgrades for the car in this video.

And last, one of Audi’s “monster” cars: the RS6. With a twin-turbocharged, 5.2-liter V10 engine under its hood, the RS6 has 580 horsepower, stock version. And if that wasn’t enough, the RS6 owner ups the horsepower to 720 with the 5.0 T Evotech.

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Tommy Milner, driver of the No.92 M3 GT2 in the BMW Rahal Letterman racing team, goes on video and talks about the experience, the feeling behind the wheel of his car. The video trailer previews the upcoming launch of the “Need For Speed Shift” racing game and it is one of the most thrilling teasers we have seen in a while, maybe because it involves the M3 GT2, a car that we spent countless hours around it this past weekend at the Road America track.

Having met Tommy this past Sunday, makes the video even more exciting, Tommy is the youngest driver in the team, but just as talented as his experienced teammates. Talking to him for a few minutes on Sunday, revealed the huge car passion that flows through the vein of any race driver and he was very anxious to get on the track and prove that BMW still has a saying in the Motorsport field.

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BMW ActiveHybrid X6 coverage continues with the first marketing video posted by BMW-web.tv. We’ve seen yesterday several videos with the new 7 Hybrid and we were anxious to finally see some footage of what journalists call “the fastest hybrid vehicle in the world”.

Priced at 102,900 euros in Germany, the two-mode X6 Hybrid is powered by a combination of a V8 petrol engine and an electric drive. The base V8 twin-turbo engine produces 407 horsepower and the two electric motors output 91 hp and 86 hp, respectively, with peak torque values of 192 lb-ft and 206 lb-ft.

Top speed in the electric mode is 37 mph, maximum range is 1.6 miles.

See video after the jump!

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