Our sister-blog BimmerToday has recently come across a series of funny videos starring BMW Isetta, a symbol of BMW’s Museum. The videos belong to an extensive marketing campaign initiated by the BMW Museum to celebrate the first anniversary of its … Continue reading

Rumor on the street is that BMW is making a push for their Performance Parts program. In a video released yesterday, BMW gives us a preview of what to expect in 2010 lineup of BMW Performance. In the U.S., according … Continue reading

In recent years, people have started talking about an art collection which provides an unusual but very close link between the world of the car and the world of art: the BMW Art Car collection. It was the French auctioneer … Continue reading

Chris Bangle, former Director of Design at BMW, gives a funny and insightful presentation at the TEDxMunich. Bangle shares his design passion, challenges as car designer, the highly-acclaimed BMW GINA concept and how it triggered the MIT project PiNk! The … Continue reading

Last month, we reported that Paul Walker of “Fast and Furious”, a franchise that appeals to true racing fans, entered this year’s RedLine Time Attack race series with this — a stripped-to-the-bone, caged BMW M3. He joined Paul Dentice and … Continue reading

Marketing majors, advertising gurus, video producers and directors…please make room for the leader in the online marketing campaigns: MINI. In their latest viral video, MINI shows one more time how online communities can be conquered and how viral content spreads. … Continue reading

M3 models have been derived from the E30, E36, E46 and E90/E92/E93 3 Series, and sold with coupé, sedan and convertible body styles. Based on the 1986 model year E30 3-Series, the first M3 was introduced with a 2.3 L … Continue reading

Internet forums are most of the time passionate communities where one could seek advice, support, humor and…even services. Out of the bunch, the automotive forums are usually  a great resource for finding information on those looking for a new or … Continue reading

Back in January, a story in the New York Times dispelled the ’spinning propeller’ myth of the BMW roundel. As our own Hugo Becker wrote at the time, the the origins of the blue and white checker in the BMW … Continue reading