Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
2011 BMW X3 xDrive35i at the International Media Launch

2011 BMW X3 xDrive35i at the International Media Launch

Yesterday, BMW hosted the International Media Launch of the new 2011 BMW X3. Our own Hugo Becker attended the event and shared with us his initial impressions. To emphasize the new design and road presence…

Documentary: Chris Bangle, Ex-Chief Designer BMW

Documentary: Chris Bangle, Ex-Chief Designer BMW

Chris Bangle is back in the spotlight. Inframe.tv created a documentary on Chris Bangle and allowed him to freely speak about design and his days at BMW, and in our opinion, this is the best…

2011 MINI Cooper S Countryman Priced at $25,250

2011 MINI Cooper S Countryman Priced at $25,250

MINI USA announces the pricing for the new MINI Cooper S Countryman. Base price starts at $25,250, excluding a $700 destination charge. A well-equipped Cooper S Countryman comes just under $30,000 mark. MINI enters the US…

BMW announces a base price of $37,625 for the all-new 2011 BMW X3

2011 BMW X3 Photo Gallery from Paris Motor Show

2011 BMW X3 Photo Gallery from Paris Motor Show

With less than two days away before our first test drive of the 2011 BMW X3, we wanted to bring you more photos from the recent Paris Motor Show we have attended. Along with the…

First Look: 2011 BMW X3

First Look: 2011 BMW X3

Back in 2003, the trend of downsizing from larger SUVs became quite evident and premium automakers went back to the drawing boards to conceptualize a vehicle that will enter and take conquer the premium compact…

BMW's Green Driving Assistant

BMW’s Green Driving Assistant

“What‟s an extra ten minutes‟ journey time when you can save three litres of fuel? The Green Driving Assistant allows you to select your route based on these options before you set out.” The above…

BMW Remote Controlled Parking

BMW Remote Controlled Parking

Buried in the long press release published last week by BMW around the 2010 Innovation Days, lays an important section on an interesting feature: Remote Controlled Parking. Here is how BMW describes this innovative technology:…

BMW makes self-drive car with Active Cruise Control

BMW makes self-drive car with Active Cruise Control

Technology has changed, changes and will always change our lives. Looking back only ten years ago, one can only appreciate the technology advancements that took place across industries, and especially, in the automotive world. From…