Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.

BMW M outsold Mercedes-Benz AMG in 2019

With sales growth of 32.2% (135,826 deliveries), 2019 was also the most successful year in the almost fifty-year history of BMW M GmbH. It was quite a busy year for the M Sportscar Division which…

We should see a BMW X1 electric SUV by 2023

We should see a BMW X1 electric SUV by 2023

BMW’s electric offensive is kicking off in 2020 and by 2023, we will see 12 fully electric models. One of them is the BMW X1 electric SUV. First news of the BEV X1 arrived in…

FIRST LOOK: BMW M340i Touring in Verde Ermes

6% of BMW Group cars sold in 2019 were electrified

6% of BMW Group cars sold in 2019 were electrified

With an electrified fleet consisting mostly of plug-in hybrids, BMW Group managed to sell 145,815 units in 2019 – an increase of 2.2% over the previous year. The total BMW Group sales for the year…

BMW Vision M Next - The Ultimate Photo Gallery

BMW Vision M Next – The Ultimate Photo Gallery

In early Summer 2019, BMW hosted their first ever NextGen event at the BMW Welt. In the heart of Munich, BMW gave us a glimpse into the future of the brand, one that’s clearly heading…