Faraday Future Makes a High-Profile Hire From BMW

News | July 17th, 2017 by 2
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Troubled electric car company Faraday Futures makes another high-profile hire from BMW. In 2015, the Chinese-backed, yet US-based Faraday hired Richard Kim, the ex-BMW designer …

Troubled electric car company Faraday Futures makes another high-profile hire from BMW. In 2015, the Chinese-backed, yet US-based Faraday hired Richard Kim, the ex-BMW designer responsible for the i8, along with another former BMW designer, Paige Biermann, who penned the 3 Series Gran Turismo. A series of other BMW engineers were also hired by Faraday and even the formed head of PR, Stacy Morris, came from BMW of North America as well.

The latest high-profile hire was announced today when Ulrich Kranz, the head of BMW’s Project i electric vehicle team, has joined Faraday after a more than 30-year career at the German automaker. We first interviewed Kranz in 2010 when BMW was just kicking off their i sub-brand.

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As chief technology officer at Faraday, he’ll be tasked with turning the 1,050-horsepower FF 91 from concept to reality amid a cash crunch and concerns about the shaky finances of a top investor, LeEco founder Jia Yueting.

“I’m not a job hopper,” Kranz said in a phone interview with Bloomberg. “Some people will probably raise eyebrows” in reaction to the departure from BMW, the engineer said. “But people who know me well know that I can take risks. I’ve always jumped into projects.”

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“I look at the product and the people behind the product,” Kranz said of his decision to leave BMW for Faraday. “That’s why I wanted to join and help to set up everything so the company is ready to launch the product.”

The company last week shelved a $1 billion factory in Nevada, after months of state officials raising doubts about Jia’s financial backing, and it’s now rumored to be looking for outside funding.

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