BMW trailing Mercedes-Benz in January sales in the U.S.

News | February 2nd, 2017 by 7
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Mercedes-Benz took an early lead in the sales of premium vehicles in the US. Last month, the Stuttgart-based automaker sold 25,527 cars and light trucks, a …

Mercedes-Benz took an early lead in the sales of premium vehicles in the US. Last month, the Stuttgart-based automaker sold 25,527 cars and light trucks, a significant 3.5 per cent increase over January 2016. BMW sold 18,109 vehicles, Lexus reported 15,572 units sold while Audi came in fourth with 13,201 units.

Mercedes says that sales of the C-Class soared by 27 percent last month and that sales of the E-Class rose by 49 percent.

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BMW experienced a small 0.1 percent increase, for a total of 18,109 units. Notable vehicle sales in January include the BMW X1 which increased 21.4 percent, the BMW X3 which increased 57.5 percent, and the BMW X5 which increased 26.8 percent.

Audi continues to close the gap against the “big three” atop the U.S. luxury market. The brand reported an 11 percent sales gain to 13,201 vehicles, powered by more than 30 percent increases for the A4 car models and Q5 and Q3 crossovers.

Lexus’ sales dropped 26 percent to 15,572.

[Source: Bloomberg]

7 responses to “BMW trailing Mercedes-Benz in January sales in the U.S.”

  1. Nacho D says:

    MB kicking BMW’s loser ass as always.

    • guest says:

      If always means for the 1st time in over a decade, you’re right. The race will be even more interesting as Mercedes continue to increase volume with 4 cyls. while BMW move upmarket. If you can wait long enough, M-B may actually have an EV vehicle by 2019.

    • Dailybimmer says:

      Cupcake, but only if MB adds the Sprinters, Vans, etc to their MB car numbers as usualy.

  2. Pictor says:

    BMW has been struggling and the format changes in prices last year starting the the 2017 model clearly is having it’s impact. In the rest of the world BMW seems to be doing better in terms of volume. What US Sales volume doesn’t capture is how profitable (or not) this move has been for BMW which has previously stated that they will shift to investing into R&D and not growing market share.

    • guest says:

      How much of Mercedes’ volume is due to fwd./awd. 4 cyls., BMW doesn’t even compete there, save for the new X1? Like expecting Cadillac or Infiniti, with their much smaller model ranges, to pull similar volume. As far as R&D, i3 & i8 will have been on the road for years by the time Mercedes’ 1st dedicated EV arrives.

  3. Arunabh says:

    Is it the New world order now?

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