Rolls-Royce wants to modernize the appearance of its vehicles

Rolls Royce | September 12th, 2016 by 3
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Along with a Phantom redesign in 2018, Rolls-Royce will bring a new, fresh look to its lineup. The flagship Rolls was last redesigned in 2002 …

Along with a Phantom redesign in 2018, Rolls-Royce will bring a new, fresh look to its lineup. The flagship Rolls was last redesigned in 2002 and the new one features more modern styling without losing the stately presence of the Phantom, said Rolls-Royce chief designer Giles Taylor to Automotive News. It will continue to make use of the iconic Rolls-Royce design cues, including the Parthenon, the massive grille which is synonymous with Rolls-Royce.

The new flagship will use the new Rolls-Royce aluminum space frame architecture and safety and technology features from BMW, including some self-driving features.

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Next on the list to deliver a fresh image of the brand is the large, luxurious SUV which is due out in 2019. The five-seat crossover will open Rolls-Royce to a new buyer base and sales are expected to be in the thousand of units annually. It will also ride on the aluminum space frame used by the Phantom. Rolls’ SUV is rumored to be more expensive than the Bentley Bentayga and the future Lamborghini Urus.

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Also in 2019, the entry-level Rolls-Royce – the Ghost – will also go through a design refresh and will continue to cater to a younger demographic.

The beautiful Wraith will get a special-edition Black Badge model this fall with an extra 51 pounds-feet of torque. The refresh won’t occur before 2019.

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