Centenary Celebration: BMW’s NEXT 100 YEARS

Interesting, News | March 7th, 2016 by 21
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If you haven’t already heard, today marks 100 years of BMW to the day. BMW’s commitment to the future hangs on same four elements that BMW …

If you haven’t already heard, today marks 100 years of BMW to the day. BMW’s commitment to the future hangs on same four elements that BMW has used for its past 100 years: Responsibility, Trust, Pioneering Spirit and Success. These four elements have been embodied by a new corporate emblem consisting of four interlocking triangles, each representing one of the four elements.

This morning, the BMW Group Classic building opened its doors for the very first time in Moosacher Straße 66, welcoming journalists from around the world to a press conference about BMW’s 100 years. In the afternoon, around 2,000 guests from the world of business, politics, research, society and the media will be welcomed to the Munich Olympic Hall nearby, along with selected dealers, suppliers and associates. Here, a multimedia show will take them through the key moments in the BMW Group’s history and present the company’s interpretation of future premium mobility. The event will culminate in the unveiling of a Vision Vehicle created by the core brand, BMW: the BMW VISION NEXT 100.

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Following this event, BMW will launch a world tour to celebrate its 100 years of working in various other countries and will make stops in China, UK and USA. First will be Beijing, followed by London, where two other Vision Vehicles from BMW Group’s Rolls Royce and MINI brands will join BMW. After London, BMW will travel to Los Angeles, where the quartet of Vision Vehicles will be completed by a newcomer from BMW’s Motorrad Division.

BMW’s inspiration for the future of mobility will be displayed with “Iconic Impulses. The BMW Group Future Experience”. The exhibition presents the company’s holistic view of future individual mobility – a perspective that sees the BMW Group and its brands continuing to create positive, emotional and personal experiences for its customers to enjoy. The four future trends that this exhibition will explore will be, the opportunities opened up through digitalization and connectivity, the increasing role of technology in our lives, BMW Group’s vision of a sustainable future and the company’s commitment to expand its efforts as a good corporate citizen.

The core components of BMW’s exhibition tour will afterward be permanently displayed in the ‘double cone’ at BMW’s Welt in Munich, for all visitors to enjoy. This display will open on March 22, which will add to an already impressive BMW Welt experience that brings in over 3 million visitors every year.

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In addition to the exhibit at the Welt, BMW will also be adding a temporary exhibit in the BMW Museum, titled “100 Masterpieces”. Beginning March 10, visitors will be able to experience iconic BMW models throughout its 100 year history, including the original BMW 328, the iconic BMW 507 and even the BMW Turbo, the car that created the inspiration for the legendary M1. This exhibit will also feature displays of some of the business decisions that helped shape BMW throughout its history.

This still isn’t all, though, as BMW plans on celebrating throughout the entire year. BMW’s Festival — The NEXT 100 YEARS will be going on September 9-11, 2016, in Munich and will be held on the grounds of the Munich Olympic Park. The BMW Museum, BMW Welt and the area around the iconic ‘Four-Cylinder’ headquarters building will also be included, and events will be rounded off in the evenings by the BMW Festival Night. The first BMW Festival Night will be exclusively for BMW Group employees; the second will be open to the general public. High-profile personalities and international stars from the world of music will take to the stage, while renowned DJs will ensure a real festival atmosphere.

BMW is incredibly proud of its 100 year existence, and it should be. The Bavarian brand has done so much for the automotive industry, and the world, that it deserves a massive celebration. BMW’s influence on the automobile is evident by competitive automakers paying respect to BMW for its 100 years, such as Porsche and Mercedes-Benz congratulating BMW for its centenary. When your competitors pay respect and congratulate you on your achievements, you know you’ve done something right.

21 responses to “Centenary Celebration: BMW’s NEXT 100 YEARS”

  1. […] With BMW becoming 100 years old this week, it’s obvious that the Bavarian brand saw quite a lot transpire, in terms of technology. The television, computer and internet were all things that BMW had to do without during some point in its history. So, with the advances is media, BMW changed its advertising practices quite a bit over the years. Being that BMW always comes out with entertaining advertisements, we thought we’d take a look at how its ads have changed over the years. […]

  2. […] With BMW becoming 100 years old this week, it’s obvious that the Bavarian brand saw quite a lot transpire, in terms of technology. The television, computer and internet were all things that BMW had to do without during some point in its history. So, with the advances is media, BMW changed its advertising practices quite a bit over the years. Being that BMW always comes out with entertaining advertisements, we thought we’d take a look at how its ads have changed over the years. […]

  3. […] August 23–28. All three events will combine to form what is being called “Celebrate BMW,” a celebration of 100 years of BMW. And each of the three enthusiast events are presented by Michelin, whose tires are featured on […]

  4. […] August 23–28. All three events will combine to form what is being called “Celebrate BMW,” a celebration of 100 years of BMW. And each of the three enthusiast events are presented by Michelin, whose tires are featured on […]

  5. […] in the limelight. This year, it will all be even more special since the Bavarians are also celebrating 100 years since the company was founded. Therefore, inside Hall 12 of the Essen exhibition you’ll find a […]

  6. […] everyone is celebrating BMW’s 100th anniversary this year, looking back over the achievements the Bavarian brand managed to accomplish over this […]

  7. […] BMW unveiled its Vision NEXT 100 Concept, in honor of the brand’s 100 year anniversary, it stunned with its groundbreaking design and […]

  8. […] Last year, the Ramapo Concours d’Elegance saw over 750 attendees on the college campus and raised nearly $40,000 for Ramapo College and Hackensack University Medical Center. This year, the Concours celebrates the art and engineering of significant cars by select marques from the collections of local and regional collectors giving a special emphasis on 100 years of BMW. […]

  9. […] Last year, a Ramapo Concours d’Elegance saw over 750 attendees on a college campus and lifted scarcely $40,000 for Ramapo College and Hackensack University Medical Center. This year, a Concours celebrates a art and engineering of poignant cars by name marques from a collections of internal and informal collectors giving a special importance on 100 years of BMW. […]

  10. […] to the day since what’s now known as BMW AG was first entered into the commercial register – the BMW Group launched its 100th anniversary celebrations. Running under the motto THE NEXT 100 YEARS, a unique program of centenary events is scheduled to […]

  11. […] years to a day given what’s now famous as BMW AG was initial entered into a blurb register – the BMW Group launched a 100th anniversary celebrations. Running underneath a sign THE NEXT 100 YEARS, a singular module of centenary events is scheduled […]

  12. […] Japan, the 100th birthday is celebrated by BMW with a special model BMW i3 Carbo Night limited to 40 copies. Despite the […]

  13. […] sees the BMW Group celebrate its centenary – under the motto THE NEXT 100 YEARS. As the centenary year progresses, the BMW Group continues to look first and foremost on the […]

  14. […] may know, the Brits are to unveil a new, visionary concept later this month in the UK to celebrate BMW’s centenary. Before we get to see what they have in store, we get to check out the new MINI Clubman All4 […]

  15. […] is currently celebrating its 100 year anniversary, an impressive achievement for any company and one the brand should be proud of. But just lasting […]

  16. […] is currently celebrating its 100 year anniversary, an impressive achievement for any company and one the brand should be proud of. But just lasting […]

  17. […] August 23–28. All three events will combine to form what is being called “Celebrate BMW,” a celebration of 100 years of BMW. And each of the three enthusiast events are presented by Michelin, whose tires are featured on […]

  18. […] “BMW Individual 7 Series THE NEXT 100 YEARS” models will mark the company’s centenary and are being produced in a limited quantity with only 100 units available worldwide with three […]

  19. […] has been a truly special year for BMW and fans of the brand. Turning 100, the company decided to celebrate its rich history with a series of concept cars and exclusive […]

  20. […] the Centenary Event on March 7th, the BMW’s VISION NEXT 100 concept set off on a symbolic BMW Group World Tour, a traveling […]

  21. prof premraj pushpakaran writes–2016 marks 100 years of BMW!!!

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