January 2015 Global Sales: BMW, Mercedes and Audi

News | February 12th, 2015 by 13
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Audi and Mercedes-Benz both outsold BMW in January, despite an impressive sales month for the world’s best-selling luxury car brand. Audi, the second-biggest luxury brand …

Audi and Mercedes-Benz both outsold BMW in January, despite an impressive sales month for the world’s best-selling luxury car brand.

Audi, the second-biggest luxury brand globally last year, took the top spot for the first time since June 2014 as January sales rose 10 percent to 137,700 vehicles.

Mercedes-Benz delivered 125,865 cars, a 14 percent jump as it outsold BMW for the first time since September 2010. BMW reported worldwide a sale increase of 6.3 percent to 124,561 cars.

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BMW, the biggest maker of luxury cars since 2005, has just launched several new and refreshed models, like the BMW X6, X5 M and X6 M, and the second front-wheel drive van, the 2 Series Gran Tourer.

Mercedes is rolling out the new GLE coupe crossover this year to challenge the BMW X6.

Both Mercedes and Audi have vowed to take the luxury sales crown by 2020.

Last year Audi was No. 2 and Mercedes No. 3. To underpin its effort, Audi plans to spend 24 billion euros ($27 billion) on new models and expanding production in the next five years.

13 responses to “January 2015 Global Sales: BMW, Mercedes and Audi”

  1. Lawrence says:

    I have seen this coming:

    1. Audi invests in brand building and good marketing, BMW focuses on cost cutting and brand dilution by offering lower end cars and cheap mini vans and front wheel drive cars and insist on not improving brand image with a sportscar like R8, which almost every child and adult dreams about
    2. BMW used to offer the best driving dynamics and now they don’t feel like they need to focus on that any more, which is their main points of differentiation. So we have cars like Merc and Audi driving better than BMWs. BMW entering FWD market with awful driving feel, nose heavy rubbish.. and with poor quality interior compared to Audi, why should we still buy BMWs? Doesn’t drive better, poor quality interior and visible cost cutting measures all round! I know so many people who drives the X1 and 3 Series who said they will not consider BMW again.
    3. Mini is stale, the design is nothing exciting and quite frankly, it should not be considered as premium. competitors offer more quality and support, like the A1

    BMW dug its own grave, so yes, let’s embrace the new BMW Mini Van 2 Series Gran Tourer which is filled with cheap harsh plastics found in Toyota and Kia as BMW exits the premium market.

    • Guest says:

      1. Audi invests in Marketing? Where? They (Merc,BMW,Audi) are alle the same on this point. Also on the cost cutting point, thats the industry! If you want to compete with China.. Furthermore you cant really compare Audi on the costpoint with BMW, they have the VW-AG in their backround with selling 10Mio cars where you getting much much lower part prices. Next, you are complaining about BMWs with FWD and at the same time cheer on Audi, are you getting it?
      2. Have you ever driven an A6, E-Class and 5series? I have. I can tell you, the BMW is by far the best in driving dynamics and efficiency! The interior is nearly the same like Audi and Merc, the Merc is very very bad on the infotainment system and consumption.
      3. Mini is like it allways was, a cool Brand with its individualism, I cant see any disadvantges against the A1.
      You really sound like an frustrated Audi Employee…

      • Jackey says:

        100% Agreed…Audi ‘s are nothing more then glorified Golf,Polo’s and Jetta,s …Comparing the Mini with the A1, does he even know that the A1 is based on the VW Polo/Seat Ibiza, He Clearly have never driven a BMW..

        • Lawrence says:

          Oh, so glorified that it took the number 1 spot from BMW.. and don’t get me wrong, I am just a frustrated BMW fan and owner who is highly upset with the way the brand is being trashed!

          • daniel says:

            It took number one spot in January, in 2014 Audi was number one too for 2-3 months !

          • Lawrence says:

            You are not getting my point! Audi used to sell only 60% of what BMW sold looking back a few years. Don’t be a frog in a pot! These cheap VWs should not even come close to BMW sales in the first place let alone surpass it for just once!

          • Lawrence says:

            You are not getting my point! Audi used to sell only 60% of what BMW sold looking back a few years. Don’t be a frog in a pot! These cheap VWs should not even come close to BMW sales in the first place let alone surpass it for just once!

      • Lawrence says:

        Marketing – go see how many product placements are done in movies, etc. Look at the R8, that is a master piece of marketing in itself! I don’t like Audis because of teh poor quality with VW, but does that mean that BMW should cost cut to Audi VW level – because it surely seems like this is what they are busy doing! I complain about FWD because BMW is throwing away its competitive advantage! Mini is at risk of being stale and that’s owed to its boring design. Look at the sales trends over the past few years vs competitors!

        BMW should be gaining market share if they are doing stuff right. In an environment where premium market growth is about 20% and BMW only managing 6% means that BMW is losing competitive advantage and dishing customers away to Audi and Merc. I am disappointed with BMW’s self destruction!

    • Evander says:

      Audis are overpriced VWs ffs!

      • Lawrence says:

        I agree, but the fact is that people are buying that more than true premium BMWs, so BMW must be doing something WRONG!

    • Rokie888 says:

      disagree totally…
      In many developing market, Audi’s brand image no where close to BMW and Mercedes; for example, in China, Government buys big number of the Audi (A6) and individuals who don’t want to show off or try to show the wealth but not really in that statutes yet would buy Audi.(BMW/Mercedes buyers are wealthier). same in many other countries too. so ur Brand building and Marketing comment is incorrect.
      Speaking of interior design and building quality… I dislike the design and made quality of many Mercedes cars like ML GL and E or C class (not the new one)…when you touch the center control knob, that plastic materiel feels so cheap. but again the S class is supreme; BMW’s interior design philosophy is the best in 3 IMO. might not the best materials, not will age gracefully, trust me… for Audi…I don’t think Audi is reach to BMW/Mercedes level just yet, maybe in the future (No mean to pissed off many Audi Fans out there…)
      But again, they all have their problems…the upcoming 7 series; Mini needs lot works to wow the customers; the X1 and many more (I’m not a big fan of the new 2 GT either)

      Lastly, the cost . do you really think the BMW’s 4 years/ 50000 miles free service is not good for you???

  2. Tinky-Winky says:

    The competition is good. It will make them try harder and as a result we will get better cars. I just wonder how much profit each of them made.

  3. Mike Vella says:

    I think all three brands kind of do things different and offer people things they want. People looking to get into German luxury will make them all change places in top sales..
    Before we bought our 4, we drove the A5 and the E350 coupe. Liked the A5 a lot, but the 4 drove better. Liked the luxury of the E, but it was BORING as hell to drive.
    Comments like Audi’s are expensive VW’s are silly. That is not the case at all and anyone that’s owned both brands (I have) knows this.

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