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BMW i8 presentation to dealerships

BMW i | March 12th, 2014 by 3
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An official brochure sent to U.S. dealerships gives an overview of the upcoming BMW i8, its ordering process and competitive landscape. In this marketing material, …

An official brochure sent to U.S. dealerships gives an overview of the upcoming BMW i8, its ordering process and competitive landscape. In this marketing material, BMW states that the i8 is the leader in order simplicity with most of the equipment being standard and no packages.

The brochure also mentions the Audi R8 and Porsche 911 4S as competitors at a higher price point.

Just like the BMW i3, the i8 hybrid sportscar can be ordered with the “Giga” and “Tera” “Worlds”:

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Giga

  • Extended Leather
  • Dark or Light (Black or Ivory) Leather
  • Dark or Light (Black or Ivory) Headliner

Tera

  • Olive Tanned Leather
  • Anthracite Headliner
  • Blue Seat Belts

Standard equipment

Navigation Pro
H&K Premium Sound
Adaptive Cruise Control
Adaptive LED Headlights
Alarm System
Display Key
E-Call + BMW i Services
Electronic Dim/Fold Mirrors
Park Distance Control

Surround View Cameras
High Beam Assist
Collision Mitigation
Pedestrian Protection
Speed Limit Info

Head-Up Display
Real-Time Traffic
BMW Apps
BMW Remote Services
Concierge

BMW i8 will have a manufacturer’s suggest retail price of $135,700 (including destination and handling) when it arrives in US showrooms in June of 2014.

  • Caracs

    Here’s hoping they stick to this plan. Hybrids are a hard enough sell in the US without telling someone shelling out nearly $136k on a 1.5 liter 3-cylinder that they need to spend $15-20k in options to make it as futuristic in content as it looks from the outside.

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