Video Ad: BMW 5 Series Refuel reintroduces the “Ultimate Driving Machine” slogan

Videos | April 30th, 2011 by 12
bmw-5-series-refuel-ad

Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through …

Advertising Agency Grey West, the same ad shop responsible for the Sony Ericsson Open in Miami, reintroduces us to the “Ultimate Driving Machine” slogan through a new 5 Series ad. After the controversial “Joy” campaign, BMW returns to its roots and emphasizes once again the UDM image.

In a 30-second ad, the ad agency showcases the new BMW 5 Series along with….a refueling airplane. The idea behind the marketing gimmick is to show the increased fuel efficiency of the new 5er sedan.

The computer generated ad spot ends with the Boeing KC-135 Stratotanker refueling the driver’s coffee mug rather than the car’s fuel tank. A bit cheesy? Yes. Does it send the message across in an “efficient” way? Sure.

Let’s have a look at the video and welcome back “Ultimate Driving Machine”

Video Ad: BMW 5 Series Refuel reintroduces the Ultimate Driving Machine slogan

[Source: Grey West via Autoblog ]

  • http://www.facebook.com/Whasians Daniel Vu Nguyen Hoang

    Finally, Lets hope the whole car Line-up will return to its status of Class Leading UDM cars.

  • Pingback: Video Ad: BMW 5 Series Refuel reintroduces the “Ultimate Driving Machine” slogan | BMW Blog

  • Tom Cardone

    hahah this is great!

  • Pingback: Joy is BMW. - Page 17

  • Lariv

    Great to see the slogan back but they chose the wrong BMW for the advert.

    • http://www.bmwblog.com Horatiu B.

      From what I know, BMW is heavily promoting now the new 5, X3 and upcoming 6er. So it makes sense.

  • FreudeKing

    lol this is nice – but why is the ad so dark???

  • FreudeKing

    lol this is nice – but why is the ad so dark???

  • FreudeKing

    lol this is nice – but why is the ad so dark???

  • Rich

    My next car will be my 15TH BMW, but it won’t be because of this ad.

  • BMWmania.ru

    Ha, it’s parody on old ferrari/shell commercial))))

  • Danielradcliff

    awesome ad man!!

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