Ultimate Driving Machine

BMW: The Ultimate Autonomous Driving Machine?

BMW’s slogan for as long as I can remember has been “The Ultimate Driving Machine.” In many ways, BMW has stayed true to this slogan, sans a short hiatus. Even today, it’s extremely difficult to…

Video Ad: “Ultimate Driving Machine”

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“The ultimate driving machine” slogan makes a comback

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year. BMWNA will being…