Ultimate Driving Machine

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What Drew You to BMW?

Most brands, regardless of the product they offer, possess something unique that attracts a certain type of customer. Subaru peddles a sense of adventure and safety; Rolex offers exclusivity and craftsmanship; Pepsi offers a unique…

BMW: The Ultimate Autonomous Driving Machine?

BMW’s slogan for as long as I can remember has been “The Ultimate Driving Machine.” In many ways, BMW has stayed true to this slogan, sans a short hiatus. Even today, it’s extremely difficult to…

The Ultimate Driving Machine: BMW 3 Series ad from Australia

Video Ad: “Ultimate Driving Machine”

Here is the comeback video of BMW’s “Ultimate Driving Machine” advertising campaign. The “Ultimate Driving Machine” slogan returns replacing the highly-controversial “Joy” ads that ran for the past two years. BMW’s new ad agency, Kirshenbaum…

“The ultimate driving machine” slogan makes a comback

BMW of North America will introduce its new brand advertising on Saturday, reinforcing its image as “the ultimate driving machine” as it introduces 14 new models in the United States this year. BMWNA will being…